Work Matters

Tag: United Airlines

  • Felt Accountability: Some Emerging Thoughts

    This blog and much of the rest of my life were swamped last week by the intense reactions to the story about how badly United Airlines treated Phoebe and her parents when she traveled as an unaccompanied minor.  You can read the blog post with the original story (and the 90 comments that were not too hostile to print) and the family's statement if you missed it. Also, Diego at Metacool did an insightful post about why the story went so viral.

    At some point, I should write a post with the twists and turns of the story: the surprising hostility, the lies and veiled threats from the media, the stories about United that are far worse than the one published here (warning: stranded older teenagers might be worse than stranded young kids in some ways as they fall into a weird no-mans-land), and the senior executive ( I won't name him, he can out himself) who is on United constantly because he has no choice for his job, despises what they have devolved to, and reports he is sending back the expensive gift he got a few days ago to thank him for the 2 million miles he has flown with United — he is going to suggest that they use the money to give some passenger a little better (or at least less bad) service.

    As I recover from all this madness, I continue to think about felt accountability, the concept that I used to frame the United story.  Huggy Rao and I are rather obsessed with this notion as it is so central to scaling-up excellence — and for de-scaling bad behavior of all kinds.   United is, I believe, a place that has lost that feeling of mutual obligation to do the right thing, where management helps employees, employees help management, employees help each other, employees help customers,  and where customers feel compelled to pitch and play a helpful role too. 

    I am thinking — Huggy gets part of the blame here too — that there might be four different levels or kinds of accountability that a group or organization might have, which go something like this:

    Authorship

    This comes from my friend, early stage venture capitalist, and d.school teaching star Michael Dearing — we heard it just yesterday from him.  This is what you get get in a small start-up, from an inventor, and yes, from book authors like me.  That feeling that not only am I obligated to do the right thing, but that I am the person responsible for designing and making it as great as I can.  Steve Jobs had this in spades, of course, but you mostly see it in smaller organizations or pockets of bigger organizations.  I think of Brad Bird at Pixar as another example, especially his amazing efforts on The Incredibles, how it was his vision, but how he still instilled the feeling in so much of team:  Whatever little part they were working on, he made many members of the team feel as if they were authors — if you want the feel of working with Brad, although DVD's are fading, check out the "behind the scenes" material on The Incredibles DVD.  Amazing stuff. 

    Mutual Obligation

    David Novak, CEO of Yum! brands, argues that this should be the goal of a great leader, to create a place where it feels like you own it and it owns you.   This is what United has lost, what I still feel at Virgin America, JetBlue, and Southwest most of the time.  IDEO and McKinsey have the same feel, as do Procter & Gamble and GE.  I saw it at the Cleveland Clinic when I was patient there.  I also think of people who work for the Singapore government, who can be remarkable in this regard.  These organizations aren't perfect, none can be, but there is palpable weight on people, they feel pressure to do the right thing even when no one is looking, as the old saying goes. And they pressure others to do so as well.   

    Indifference

    Think of the average hair salon, where each stylist rents a chair.  Or a group dental practice, where dentists share a common receptionist and a few services and little else. Some organizations are designed this way and can be quite effective. The mutual dependence is weak, it is a "we don't do much for you, so you don't have to do much for us" situation.   People don't have contempt for their colleagues or customers, it is just indifference.  I was thinking that United had devolved to this state.  But after the deluge last week, I realized it was worse than that.  Hence, my proposed last category.

    Mutual  Contempt

    I first heard hints of this notion at an unnamed university I worked at briefly quite a few years ago.  Right after I arrived, one of my new colleagues said something "this is the kind of place where, when you a full professor, you not only don't care about your colleagues, you feel good when something bad happens to them."   I should hasten to add that this was probably an overstatement, that such contempt seemed to be largely between groups and departments, not so much within them — and they have new leadership and things seem to be better. 

    BUT I also fear that this describes the modern United Airlines, everyone seems to despise everyone else.  I hope I am wrong about this, but the awful stories rolled in from so many sources that it seems as if all the years of cost-cutting, all the battles with unions, all the management changes, all the stress that customers have endured over the years have conspired to bring the organization — at least most it — to this dark place.   It appears that many United employees are keenly aware of this sad state of affairs and it hurts them deeply — especially front line employees.

    I was especially struck by a long comment from a guy who said he was a 25 year United pilot.   If you want to read the whole thing, it takes awhile to get there from the original post as there are 90 comments, and you have to click about four pages back, it is by Greenpolymer, August 14th, at 9:24 pm.  I think this link gets you to the right page if you scroll down toward the bottom.

    This pilot tells a brief story earlier in the post that really got to
    me. It reflects terribly on United's management, and shows that people who act on feelings they are accountable to passengers are punished  — despite claims by senior executives to the contrary:

    I had the
    gall to apologize to my 150 passengers for a shares delay of 45 minutes
    one day. I was asked to write a letter of apology TO MANAGEMENT for
    mentioning the problem. (I think the videos also say something about
    being truthful and taking responsibility)

    This is the worst — and most disturbing — part:

    I used
    to be the Captain who ran downstairs to make sure the jetway air
    conditioning was cold and properly hooked up. Who helped the mechanic
    with the cowling and held the flashlight for him. I used to write notes
    to MY guests, and thank them for their business. I wrote reports,
    hundreds of reports, on everything from bad coffee to more efficient
    taxi techniques.

    No more. I have been told to do my job, and I do my job. My love
    for aviation has been ground into dust. After 15 years of being lied
    to, deceived, ignored, blamed falsely; and watching the same mistakes
    being made over and over again by a "professional management" that never
    seems to learn from the copious reports of our new "watchers", I give.

    It's not an easy thing to do. I am an Eagle Scout, an entrepreneur,
    and a retired Air Force Officer with over 22 years of service. Those
    twelve points of the Scout law still mean something to me, especially
    the first three. I have been in great units and not so great units, and
    the difference ALWAYS came down to LEADERSHIP. Most (and I will be the
    first to admit not all) of the employees that you all have been talking
    about here are desperate. They would give anything to find a LEADER,
    with a VISION, and a sense of HONOR to lead this company.

    Painful, isn't it?  "I used to be… I used to be… I used to be."  I think he is a victim of the years of contempt, which is something far more vile than indifference — not just for United customers, but for people like him who want to care.

    Once again, this post is just to explore some emerging ideas — and to start stepping back from the United incident (although clearly I have not been completely successful at that).  To return to the big picture:

    1. Any comments on the my four categories?  Do they ring true? Any advice?

    2. Now the hard part.  We will return to this one.  How do you build an organization that starts and remains a place where felt accountability prevails?  Tougher still, once it is lost — as seems to be the case at United — how do you get it back?  Or is it impossible?

  • A Call for Change at United: A Statement from Annie and Perry Klebahn

    My last post was about how United Airlines lost Phoebe, my friend’s 10-year old daughter.  All of us involved in this story – especially parents Annie and Perry, NBC’s Diane Dwyer (the only media person that interviewed Annie and Phoebe), and me – were stunned to see how viral it went.  A Google search last night revealed it was reported in at least 160 outlets – including England, France, and Germany with the facts based only on the post written here, Annie and Perry’s complaint letter, and United’s tepid apology.  This blog received over 200,000 hits in the last two days; 2000 is typical.  Annie and Perry have resisted the intrusive onslaught of media people (most were polite, several incredibly rude) and elected to do a single interview with Diane Dwyer.  It appeared locally in the San Francisco Bay Area as well is in a shorter (but I think still excellent) form this morning on The Today Show. Here is the link to The Today Show video and to Diane’s written story on the local NBC site.

    I also want to reprint United's statement because it lacks even a hint of empathy or compassion.  Note that it does not question any of the facts put forth by Annie and Perry and also note that no attempt was made to reach out to Annie and Perry until United was contacted by NBC reporter Diane Dwyer. As one executive I know explained — he is in what they call Global Services, the top 1% of United customers — even the statement is a symptom of how deep the denial is and how shallow the humanity is in the company:

    “We reached out directly to the Klebahns to apologize and we are reviewing this matter. What the Klebahns describe is not the service we aim to deliver to our customers. We are redepositing the miles used to purchase the ticket back into Mr. Klebahn’s account in addition to refunding the unaccompanied minor charge.  We certainly appreciate their business and would like the opportunity to provide them a better travel experience in the future.“

     Charles Hobart/United Airlines Spokesman

    Annie and Perry have written a statement below and as you can see, they aren’t going to be doing any additional media and their focus is on persuading United to change its policies and procedures for handling unaccompanied minors.  They ask the media and anyone else out there to please respect their privacy from now onward.

    As they request, I will also shift my efforts here and elsewhere  to trying to understand how United reached the point where they are so broken, developing ideas about what can be done to save them from themselves, and to press United to break out of its current denial and start down the road to redemption. 

    Here is the statement from Annie and Perry, again, please respect their privacy.

    On behalf of the Klebahn family we appreciate your interest in our story.  We feel strongly that United's program for handling unaccompanied minors is deeply flawed and that they need to seriously overhaul this program and their entire approach to customer service.  

    Hundreds of thousands of families send their kids on United each year as unaccompanied minors. We sent our daughter away to summer camp, but many families are separated for a variety of reasons and sending their kids on planes alone is part of their required routine. United offers this service, and families like us trust and rely on them to provide safe, secure passage for children. The age of the children United takes into their care is 5-11 years old and not all of them carry cell phones, nor have the maturity to know what to do in an emergency. It's astounding how many flaws there are in United's program but at a bare minimum we think they need to change the following:

    • United does not disclose that their unaccompanied minor service is outsourced to a third party vendor–this needs to change so parents can make an informed choice about who they are entrusting their children to when they travel alone 
    • If United is going to continue offering this service to families they need to offer a dedicated 24/7 phone line that is staffed with a live human being in the U.S. so that parents have an active and real resource to use during their travel experience
    • United should also be required to alert parents immediately of travel delays and alternative plans for the minors in their care

    It is still startling to us that after our unbelievable experience it took six weeks, and a press story by NBC, to have United even consider responding to our concerns and complaints. Our only goal in all of this is to have United acknowledge that their program is flawed, and to consider an immediate overhaul before another child gets lost or hurt. Getting our $99 back with a veiled apology means nothing given what we've been through. 

    As an organization United is broken. They have the worst customer rating of all airlines, they have the highest number of official complaints on the US Department of Transportation's website, and the largest number of negative comments on the Internet, Facebook and Twitter. How can they not notice that they are doing it wrong?

    At this point the important thing for us is that our daughter is safe. We can only hope that making our story public will in some way make an impact by adding another voice to the many out there asking United to change. If you would like to add your voice too, please join our petition to change United's Unaccompanied Minor Program by signing your name to the petition we started on Change.org. 

    We would like to thank Diane Dwyer at NBC and Dr. Robert Sutton for their help telling this story.  There will be no further comments or interviews.

    Annie and Perry Klebahn

  • United Airlines Lost My Friend’s 10 Year Old Daughter And Didn’t Care

    My colleague Huggy Rao and I have been reading and writing about something called "felt accountability" in our scaling book. We are arguing that a key difference between good and bad organizations is that, in the good ones, most everyone feels obligated and presses everyone else to do what is in their customer's and organization's best interests.  I feel it as a customer at my local Trader Joe's, on JetBlue and Virgin America, and In-N-Out Burger, to give a few diverse examples. 

    Unfortunately, one place I have not felt it for years — and where it is has become even worse lately — is United Airlines.  I will forgo some recent incidents my family has been subjected to that reflect the depth at which indifference, powerlessness, and incompetence pervades the system. An experience that two of my friends — Annie and Perry Klebahn — had in late June and early July with their 10 year-old daughter Phoebe sums it all-up.  I will just hit on some highlights here, but for full effect, please read the entire letter  here  to the CEO of United, as it has all the details. 

    Here is the headline: United was flying Phoebe as an unaccompanied minor on June 30th, from San Francisco to Chicago, with a transfer to Grand Rapids.  No one showed-up in Chicago to help her transfer, so although her plane made it, she missed the connection. Most crucially, United employees consistently refused to take action to help assist or comfort Phoebe or to help her parents locate her despite their cries for help to numerous United employees.

    A few key details.

    1. After Phoebe landed in Chicago and no one from (the outsourced firm) that was supposed to take her to her next flight showed up. Numerous United employees declined to help her, even though she asked them over and over.  I quote from the complaint letter:

     The attendants where busy and could not help her she told us.  She told them she had a flight to catch to camp and they told her to wait.  She asked three times to use a phone to call us and they told her to wait.  When she missed the flight she asked if someone had called camp to make sure they knew and they told her “yes—we will take care of it”.  No one did. She was sad and scared and no one helped.

    2. Annie and Perry only discovered that something was wrong a few hours later when the camp called to say that Phoebe was not on the expected plane in Grand Rapids. At the point, both Annie and Perry got on the phone.  Annie got someone in India who wouldn't help beyond telling her:

    'When I asked how she could have missed it given everything was 100% on time she said, “it does not matter” she is still in Chicago and “I am sure she is fine”. '

    Annie was then put on hold for 40 minutes when she asked to speak to the supervisor.

    3. Meanwhile, Perry was also calling. He is a "Premier" member in the United caste system so he got to speak to a person in the U.S. who worked in Chicago at the airport:

    "When he asked why she could not say but put him on hold.  When she came back she told him that in fact the unaccompanied minor service in Chicago simply “forgot to show up” to transfer her to the next flight.  He was dumbfounded as neither of us had been told in writing or in person that United outsourced the unaccompanied minor services to a third party vendor."

    4. Now comes the most disturbing part, the part that reveals how sick the system is.  This United employee knew how upset the parents were and how badly United had screwed-up. Perry asked if the employee could go see if Phoebe was OK:

    "When she came back she said should was going off her shift and could not help.  My husband then asked her if she was a mother herself and she said “yes”—he then asked her if she was missing her child for 45 minutes what would she do?  She kindly told him she understood and would do her best to help.  15 minutes later she found Phoebe in Chicago and found someone to let us talk to her and be sure she was okay."

    This is the key moment in the story, note that in her role as a United employee, this woman would not help Perry and Annie. It was only when Perry asked her if she was a mother and how she would feel that she was able to shed her deeply ingrained United indifference — the lack of felt accountability that pervades the system. Yes, there are design problems, there are operations problems, but the to me the core lesson is this is a system packed with people who don't feel responsible for doing the right thing.  We can argue over who is to blame and how much — management is at the top of the list in my book, but I won't let any of individual employees off the hook.

    5. There are other bad parts to the story you can see in the letter. Of course, they lost Phoebe's luggage and in that part you can see all sorts of evidence of incompetence and misleading statements, again lack of accountability.

    6. When Anne and Perry tried to file a complaint, note the system is so bad that they wouldn't let them write it themselves and the United employee refused their request to have it read back to be fact-checked, plus there are other twists worth repeating:

    We asked to have them read it back to us to verify the facts, we also asked to read it ourselves and both requests were denied.  We asked for them to focus on the fact that they “forgot” a 10-year old in the airport and never called camp or us to let us know.  We also asked that they focus on the fact that we were not informed in any way that United uses a third party service for this. They said they would “do their best” to file the complaint per our situation.  We asked if we would be credited the $99 unaccompanied minor fee (given she was clearly not accompanied).  They said they weren’t sure.

    We asked if the bags being lost for three days and camp having to make 5 trips to the airport vs. one was something we would be compensated for (given we pay camp $25 every time they go to the airport).  They said that we would have to follow up with that separately with United baggage as a separate complaint. They also said that process was the same—United files what they hear from you but you do not get to file the complaint yourselves.

    7.  The story isn't over and the way it is currently unfolding makes United looks worse still in my eyes.  United had continued to be completely unresponsive, so Annie and Perry got their story to a local NBC TV reporter, a smart one who does investigations named Diane Dwyer.  Diane started making calls to United as she may do a story.  Well, United doesn't care about Phoebe, they don't care about Annie and Perry, but they do care about getting an ugly story on TV.  So some United executive called Annie and Perry at home yesterday to try to cool them out. 

    That story was what finally drove me to write this because, well, if bad PR is what it takes to get them to pretend to care, then it is a further reflection of how horrible they have become. I figured that regardless of whether Diane does the story or not, I wanted to make sure they got at least a little bad PR.

    I know the airline industry is tough, I know there are employees at United who work their hearts out every day despite the horrible system they are in, and I also know how tough cultural change is when something is this broken. But perhaps United senior executives ought to at least take a look at what happens at JetBlue, Virgin America, and Southwest.  They make mistakes too, it happens, but when they do, I nearly always feel empathy for my situation and that the people are trying to make the situation right.