My friend and colleague Debra Dunn
from the Stanford d.school just wrote me about a conference that she is hosting
as part of her class on Sustainable Abundance.
She has put together such a fantastic line-up that I think I am going to
sneak out of the house to attend. Here
are the details and it is open to the public and free. BUT as they need to know
roughly how many people are attending, if you are going to do so, please RSVP to miniconference@rocketmail.com.
2010
SUSTAINABLE ABUNDANCE MINI CONFERENCE
Theme: Reconciling Business Growth and Sustainability
When: Tuesday, May 4, 3:15-5:00
Where: Stanford d.school, Peterson Building (Building 550), Studio 1
Panelists:
Andrew Ruben, Wal-Mart. He was appointed
by Wal-Mart CEO Lee Scott as the first vice president of the company's
sustainability initiative. Now he heads Wal-Mart's private brand sourcing
strategy and drives increased ecological transparency of Wal-Mart's
suppliers.
Adam Lowry, co-founder of Method Home Products.
Lowery now heads the Greenskeeping team
at Method, which is composed of environmental specialists, scientists, and toxicologists
Albert Straus, founder and President of Straus
Family Creamery, the first Organic Dairy west of the Mississippi
The conference will be moderated by Debra Dunn and Bob Adams. Bob pioneered the design for sustainability practice at IDEO, where
he is now a Fellow.
The range
of experience and skill here is just stunning.
The thing that really impresses me about this line-up is that every
person is deeply committed to supporting sustainably in ways that mesh with and
support financial performance. And all
five — the panelists and moderators — have done more than talk about doing so,
they each spent years making it happen,
I also have heard most of them speak, and this is a remarkably lively,
fun, and honest group. Again, please
RSVP to miniconference@rocketmail.com.
P.S. As
an added bonus, if you go to the conference, you get to see the new d.school
building, which is very cool.