Tag: leaders

  • Politicians and Persuasion: When to Use Abstract Versus Specific Messages

    As I was reading research this morning for our scaling project, I came across a series of studies that has implications for both politicians and — perhaps organizational leaders — who wish to persuade others to like and support them.  The question tackled by these studies in paper by Hakkyun Kim and his colleagues in the Journal of Consumer Research was when "influencers" are better of using vague, abstract high level messages — ones that are more about "why" — versus concrete, specific, implementation oriented messages — ones that are "how" to get things done.

    Their general hypothesis was that, given the way that people "represent" events in their minds, vague and abstract messages fit with their attention and expectations when the event is far in the future, but as the event draws closer, they become more concerned about concrete details as the practicalities begin to loom. Here is part of their argument:

    For instance, a traveler preparing to leave for a vacation to Cancun the following morning is more likely to process information about speedy check-in for international flights – a low-level, concrete piece of information that is related to the feasibility of the vacation, as opposed to information about the quality of sunsets on the East Coast of Mexico – a high-level, abstract piece of information that is related to the desirability of the vacation. When processing information that does not match their mental representation, people are less likely to experience fluency, and thus may provide a less positive evaluation of the event.

    They used this kind of logic to design a series of laboratory experiments where subjects were exposed to vague versus concrete messages from hypothetical U.S. Senate candidates and asked them to evaluate how positively or negatively they viewed the candidate.  The key  manipulation was whether the election was far off (six months away) or looming soon (one week).  As predicted, abstract messages were more persuasive (and promoted more liking) when the election was six months away and concrete message were more persuasive when it was one week away.

    This study has some fun implications for the upcoming elections.  Let's watch Obama and Romney to see if they keep things vague and abstract until the final weeks of the campaign, but then turn specific in the final weeks.  But I think it also has some interesting implications for how leaders can persuade people in their organizations to join organizational change efforts.  The implication is that when the change is far off, it is not a good idea to talk about he nuts and bolts very much — a focus on abstract "why" questions is in order.  But as the change looms, specific details that help people predict and control what happens to them are crucial to keeping attitudes toward the change and leaders positive.  

    This is just a hypothesis based on this research. Laboratory subjects and the strangeness of political campaigns may not generalize to organizational settings, but it seems like a plausible hypothesis. Now I am going to start looking at some cases of organizational change to see if it actually seems to work. 

    Any reactions to the hypothesis or suggestions of cases to check out?

    P.S. Here is the reference: Kim, Hakkyun, Akshay R. Rao, and Angela Y. Lee (2009), "It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," lead article, Journal of Consumer Research, 35 (April), 877-889.

  • Ig Nobel Prize Winner: If The Peter Principle is Right, Then Organizations Should Randomly Promote People

    The Ig Nobel Prize is given out by a group called Improbable Research, which celebrates "achievements that first make people laugh,
    and then make them think. The prizes are intended to celebrate
    the unusual, honor the imaginative — and spur people's interest in science,
    medicine, and technology."  The 2010 awards were handed out on September 30th, and one one of the doctoral students I work with, Isaac Waisberg, pointed out that one of the prizes was awarded to a simulation that demonstrated — if the Peter Principle is true — organizations would be better off promoting employees randomly rather than promoting people until they they reach their level of incompetence.  Isaac knew I was interested in The Peter Principle as I wrote the foreword to the 40th Anniversary edition. Here is a link to the PDF of the article and here is the abstract:

    The Peter Principle Revisited: A Computational Study

    Authors:
    Alessandro Pluchino,
    Andrea Rapisarda,
    Cesare Garofalo

    In the late sixties the Canadian psychologist Laurence J. Peter advanced an
    apparently paradoxical principle, named since then after him, which can be
    summarized as follows: {\it 'Every new member in a hierarchical organization
    climbs the hierarchy until he/she reaches his/her level of maximum
    incompetence'}. Despite its apparent unreasonableness, such a principle would
    realistically act in any organization where the mechanism of promotion rewards
    the best members and where the mechanism at their new level in the hierarchical
    structure does not depend on the competence they had at the previous level,
    usually because the tasks of the levels are very different to each other. Here
    we show, by means of agent based simulations, that if the latter two features
    actually hold in a given model of an organization with a hierarchical
    structure, then not only is the Peter principle unavoidable, but also it yields
    in turn a significant reduction of the global efficiency of the organization.
    Within a game theory-like approach, we explore different promotion strategies
    and we find, counterintuitively, that in order to avoid such an effect the best
    ways for improving the efficiency of a given organization are either to promote
    each time an agent at random or to promote randomly the best and the worst
    members in terms of compete
    nce
    .

    This is just a simulation, not an empirical test. But the virtues of randomness are also found in an earlier experiment that showed groups that randomly selected leaders performed better than those that were asked to selected a leader from among their peers.  Here is the summary I wrote in Weird Ideas That Work:

    Further evidence for the virtues of
    making random decisions comes from a pair of experiments in Australia by S.
    Alexander Haslam and his colleagues. Their experiments compared the performance of
    small problem solving groups (3 to 5 people) that were asked to select their
    own leaders with groups that were randomly assigned a leader (i.e., a person
    whose name appeared either first or last in the alphabet).  These experiments involved 91 groups that
    worked on one of three closely related group decision-making exercises, the
    “winter survival task,” the “desert survival task,” or the “fallout survival
    task.”  Each of these small groups of
    college students developed a strategy for ranking potentially useful items for
    the particular task,  and their decisions
    were scored relative to expert ratings. 
    Both experiments showed that groups
    that had randomly assigned leaders performed significantly better than those
    that had selected their own leaders
    . 
    Random assignment was shown to be superior to groups that had used
    either an informal  process where they
    selected leaders by “whatever means you see fit” or a formal process where each
    group member completed 10 self-report questions on a leadership skills
    inventory that had been shown to predict managerial success in prior
    studies.  Leaders who scored the highest
    on the inventory were assigned to lead groups that used the formal process.
    There were no significant differences between groups that used an informal or a
    formal process.  Both had inferior
    performance to groups with randomly selected leaders. 

    Haslam and his colleagues believe that
    the process of selecting a leader in these experiments focused attention on
    differences between group members, which undermined the group’s sense of shared
    identity and purpose, which in turn, undermined performance.  Instead of thinking about how to solve the
    problem together, or having a “united we stand, divided we fall” mentality,
    they thought about differences between them that were unrelated to the task —
    like who had more prestige in the group and why.  My interpretation is similar.  I would add that the leaders who are given a
    mandate to be in charge of a group often – without realizing – start imposing
    their individual will too strongly, which can stifle the range of ideas that
    are seriously considered by the group. 
    The researchers admit that they have suggested only one possible
    explanation for these findings, and acknowledge that a random process of
    selecting a leader is probably inferior to a systematic process for groups that
    do other tasks.  But these findings are
    intriguing because they force many of us – both practitioners and researchers
    –  to see an old problem in a new way,
    they spark the “vu ja de” mentality. 
    They suggest our
    assumptions about how to select
    a leader may, at least at times, be flawed.

    I am not arguing that we ought to give-up and start selecting and promoting leaders randomly.  But it is interesting to consider randomness because doing so challenges our assumptions about the rationality of what we do in life  Indeed, speaking of randomness, last year I heard that Nobel Prize winner Daniel Kahneman (he won the real prize, not to Ig) was running a simulation that seemed to show that if the CEOs of Fortune 500 companies were randomly reassigned to different companies, there would be no significant impact on firm performance.  I don't know what happened to that research, or even how accurate that rumor is, all I can find is this WSJ article where he chimes in on the subject.  If anyone knows more, please comment.

    P.S. The reference for the experiment is
    Haslam, S. A, C. McGarty, R. A. Eggins, 
    B. E. Morrison, & K. J. Reynolds, “Inspecting the Emperor’s Clothes:
    Evidence that Randomly Selected Leaders can Enhance Group Performance”, 
    Group
    Dynamics: Theory, Process and Research
    2 (1998): 168-18

    P.P.S. For another post on randomness, check out this one about decision-making among the Nasakpai Indians.


  • Good Boss, Bad Boss Talks on September 30th and October 1st

    Susan Angel Devil

    I am writing this from Seat 8D on an Alaskan Airlines flight as I am giving an internal talk today at Amazon, which they call a "fishbowl."  It should be fun.  I also wanted people to know that I am giving three local talks in the bay area that are open to the public this week.  One is Thursday the 30th, which I am giving a Silicon Valley Commonwealth Club talk, but unfortunately, that is sold out.  I am also giving a talk at Xerox PARC that evening, which is free. Go here for details.  Finally, I am giving a talk at 12:50 on October 1 in a speaker's series at Stanford ran by some folks in the Computer Science Department that is also open to the public — go here for details. I hope to see you at one of these talks. I have been having a lot of fun discussing these ideas with people who work in diverse jobs and industries.

  • Boss Poop: A Morality Tale From Author Jonathan Littman

    I have talked about author Jon Littman here before, as he has written a lot of books.  He co-authored gems including The Art of Innovation, Ten Faces of Innovation, and most recently "I Hate People." Jon has many talents, including writing in-depth stories about performance-enhancing drugs in sports on athletes including Barry Bonds and Lance Armstrong.  His current adventure is Snowballnarrative.com where he works with entrepreneurs and corporations to help them with branding and storytelling. 

    I ran into Jon at the speech I gave on Good Boss, Bad Boss at the Commonwealth Club in San Francisco last Monday night.  His reaction to the speech was to write a "morality tale" called "Boss Poop" for this blog — a true story that will definitely make my "top 11" list of the comic, clueless, and cruel acts of crappy bosses, along with examples from other Work Matters readers. Here is Jon's guest post.  I hope you love it as much as I do — I think his writing is beautiful.

    Boss
    Poop

    By
    Jonathan Littman


    We
    can learn from tales of bad bosses, and the most revealing of these stories
    have the resonance of classic Grimm’s fairy tales. They pack a moral within the
    framework of a frightening narrative. Sometimes they can be almost comical. At
    least for those who don’t have to suffer under a nightmare of a boss.


    Consider
    the long-time president and founder of a successful small Los Angeles
    advertising firm. Premiere Fortune 500 clients valued his company’s services.
    But the boss tended to treat his staff somewhere below his dog.

    Literally.

    The
    Boss’s wife used to occasionally visit the office. She was friendly and
    invariably brought the family dog, a cute spaniel.
     

    The
    staff dreaded these visits. Spot, as they nicknamed the dog, made clear this
    was his territory. He’d knock over things, mess up papers, generally wreak
    havoc, and interrupt work. And that wasn’t all. As if on cue, the dog always
    went potty during his visit. It was always a number 2. And Spot always left his
    present in front of someone’s door.

    This
    disgusted employees.  They saw it for what it was – a stinking metaphor
    for their predicament.  It screamed a direct and demeaning message about
    their lowly status. The boss’s wife never cleaned up her dog’s crap. That was a
    job for the employees.

    Then
    Spot did something exceptional, something that for one day made him a hero in
    the eyes of the downtrodden staff.  He padded right by all the employees
    and left a big present by the door of his owner, the boss.


    The
    wife left. The dog left. The present remained.

    Then
    the boss hopped on the office intercom. Taking command, he issued a general
    directive for the prompt removal of Spot’s present.  But this was
    like no other incident before. Not a single employee moved.

    The
    present remained in front of the boss’s door.


    The
    boss tried again and again.  Finally, he switched tactics.  One by
    one, over the speakerphone, for all to hear, he called upon virtually every
    staff member, encouraging them as individuals to rise to the challenge.


    This
    went too far. No one wanted to get fired, but there is a limit to how much
    humiliation most people will suffer at the office.  Not a single staff
    member responded to the boss’s insulting call for personal humiliation.
    Finally, the message got through.  Upon hearing her name, a shy, recently
    hired immigrant, rose obediently from her desk, bent before her boss, and
    scooped up the poop before her boss’s door.

    It
    sounds too bizarre to be true, like a modern day parable. But it gets worse. To
    further rub it in, so to speak, the boss cheerily got back on his speakerphone,
    and sang his praise of the poor woman’s good deed. She had delivered a lesson,
    he said, in “the value of dedication and teamwork.”


    Of
    course, this bizarre, company-wide degradation only served to ensure that the
    boss was even more roundly hated. Key employees soon quit. Sagging morale
    plummeted farther.
     

    The
    moral of this bad boss tale?

    Clean
    up your own messes. Especially, if you are the boss. 

  • Good Boss, Bad Boss On New York Times Bestseller List

    We're Number 9! That is, Good Boss, Bad Boss is #9 on The New York Times "Advice, How-To, and Miscellaneous" list, which will be published on Sunday, September 26th.  Don't ask me why they release this so far in advance, I don't understand it — indeed, even after five books, I remain bewildered by the publishing industry. I have a zillion people to thank, but for this post, I will stick to my wife, Marina Park, to whom the book is dedicated to; Marina was not only was enormously supportive while I wrote it, she also taught me much about being a boss because while I mostly just study and write about the craft, she has been practicing it for a long time.  In addition, I was pleased to learn that the new paperback of The No Asshole Rule is #15 on the "extended" paperback bestseller list.  "Extended" means they only list the top 10 in the newspaper, but add five more online and in the pdfs they send around.  Here is the hardcover list.. sorry it is a little awkward looking, but I am not great at this cropping thing!

    Bsl_092610_Page_6