Work Matters

Tag: Apple

  • Inside Apple: Adam Lashinsky Revealing and Well-Crafted Book

    LASHINSKY_Inside Apple_HCLast week, I opened up my copy of Adam Lashinsky's new book, Inside Apple.   It was about 8 at night, and I figured I would read the first chapter and do something else.  Well, I looked-up, and it was 1:30 in the morning, and the book was done.  Frankly, a business book hasn't grabbed me like that in a long-time.   Adam not only writes well, he provides the most complete picture you can find of how Apple actually is organized, how they divide-up the work, the pecking order, the mindset — the kind of stuff that people like me who are interested in organizations want to know.

    This is not an authorized book like Isaacson''s blockbuster Steve Jobs.  But Adam has been following Apple for many years as a reporter at Fortune, and before that, at the San Jose Mercury. He did many interviews with former Apple employees, and although it is unclear how much access that Apple allowed him (and knowing Apple, he likely isn't allowed to say), I can tell you that I've talked to several journalists over the years who have complained that he gets better access than the rest of them. He also does a great job of capturing the complexity and hypocrisy of the place.  I especially loved this paragraph late in the book, on page 175:

    Apple is company of paradoxes. Its people and institutional bearing are off-the-charts-arrogant, yet at the same time, they are genuinely fearful of what would happen if their big bets go bad.  The creative side of the business that was dominated by Steve Jobs is made up of lifers or near lifers who value only an Apple way of doing things — hardly the typical creative mind-set. The operations side of Apple runs like any company in America, but better, and is led by a cadre of ex-IBMers, the cultural antithesis of Apple.  Apple has an entrepreneurial flare yet keeps people in a tightly controlled box, following time-tested procedures. Its public image, at least seen through its advertising, is whimsical and fun, yet its internal demeanor is cheerless and nose-to-the grindstone.

    Good stuff, huh? I was interested in Adam's opening arguments that Job's was a productive narcissist, which he linked to Michael Maccoby's Narcissistic Leaders and to The No Asshole Rule a bit too.  Many other things about the book were interesting, but three especially stood out for me, and reinforced my beliefs (and now some concerns) that I voiced in my post last year 5 Warning Signs to Watch for at Apple:

    1.  Apple is nearly the exact opposite of the kind of organization hyped by people like Gary Hamel and even Peter Drucker.  It is centralized, secretive, fear-ridden, punitive, and not much fun for most people who work there.  But it works because the pieces of the "organizational design" fit together, or at least did fit together when Jobs was there, in an elegant way.  The secrecy is so severe that, when products are launched, even senior people are surprised by the final product because people are on a strictly "need to know" basis.  But this is offset with a system of roles and responsibilities — and crucial to all of it– is what Apple calls the DRI, the directly responsible individual, a centerpiece of the organization.  There is clear responsibility placed on individuals, not so much on groups and committees.  Although groups and some committees do exist, the DRI can always be found and is where attention is focused.  Which means that that it is clear where to go to provide guidance, to integrate their work with others, and who will be fired, blamed, and replaced — and celebrated too. 

    Essentially, and you can see this in the organization chart on one of the first pages of the book, Apple is designed so that all major (and many minor) decisions are made by a very small group of people, they are not influenced much by suppliers, customers, 99.9% of employees or anyone else; rather is what my friend John Lilly calls a "genius driven" organization.  So, with Jobs gone, the question on the table is if the brilliance of CEO Tim Cook and a few others like Jonathan Ive (head of design) and Scott Forstall (head of IOS software) can sustain the firm's dominance and creativity. These are mighty smart people and they have been slowly weaned from Jobs as he was so sick for so many years.  But the design of the organization places more pressure on senior executives doing the right things than any large company I know.

    In contrast, other organizations have decentralized systems where numerous semi-autonomous businesses are responsible for their own profits and losses, and top executives are essentially managing a portfolio.  HP operated quite successfully this way for decades under Hewlett and Packard.  The had numerous divisions (I recall about 45 when I first got to Stanford in 1983), and it was run by what some insiders called the "mafia model:" if  your business was sufficiently profitable (around 10% net profit per year as the going rate as I recall), you simply paid that "protection money" to  corporate, and you could do whatever you wanted within reason.  If your numbers were lower, you would get "help," and if they didn't improve or if senior management lost faith in you, you were removed.  Certainly, this kind of structure places pressure on leaders to prune, merge, and start new businesses –and to deal with overlaps and conflicts between businesses — but such a structure spreads the leadership chores — and risk — among multiple teams, each of which acts with great autonomy.  (Google is much more decentralized than Apple, for example, but is moving to become more centralized.  For example, when Larry Page took over as CEO, they had so many products done by so many different decentralized groups he went to Wikipedia to get a list of them all–and then he and his team started trimming them).

    My point here, and this follows an old conceptual perspective called "contingency theory," is that other organizations that want to be like Apple –and that seems like so many now — need to be especially careful about copying individual pieces, because the reason it works is that the multiple elements fit together. 

    2.  I am very impressed with how thoughtful Apple's team is about allowing people to focus on what they are doing, and to not be distracted by so many of the other things that most organizations expect from their people. They don't believe in the concept of general managers.  They don't give groups or businesses P&L's… there is only one, that is for the whole company.  They focus on saying "no."   As Adam quotes Jobs, his "Focus is not saying yes. It is saying no to really great ideas."  This "elegance is refusal" philosophy is extended to strategy and organizational design as well.  There are simply a lot things that weigh on many managers and employees at other places that aren't present or are less present at Apple.  Managers aren't asked to be responsible for a local P&L, they know amazingly little about what is going on in other parts of the company, they aren't asked to go to as many meetings or be on as many committees and are instead expected to do what they do perfectly and as little else as possible. 

    This focus on simplicity and reduction of load is also seen in the emphasis on keeping teams as small as possible. The tendency to make teams ever bigger is an awful disease, not so much because it costs more money, but because, as Harvard's J.Richard Hackman has shown, it slows teams and undermines their performance as members end-up spending more time dealing with coordination issues and coalitional battles and less time doing the work at hand.  Apple gets the importance of small teams at all levels (e.g., Adam reports that a 2 person team "wrote the code for converting Apple's Safari browser for the iPad, a massive undertaking”).  They also have an unusually small board of directors — seven members — for a company of that size.  

    This extension of the elegance philosophy beyond their products has huge advantages as the "signal to noise" ratio appears to be quite impressive at all levels and in all functions — people tend to get good information, the information they need (and no more), and aren't confused or distracted by other things.  At senior levels, this means they get the information they need and it means that, although there is discussion and debate at times, when a decision is made, there is less of the usual arguing or undermining.    And if there are failures in implementing, you will be forgiven if senior executives believe you acted intelligently enough and hard enough, but you will be shown the door very quickly if they believe you were dumb or lazy.

    3.  Adam did a great job of describing the company with all its warts and negative side-effects.  I was struck by how Apple is a place that is driven by the pride of doing great work, that it was not about having fun.  That it is was also not about getting rich for most employees. Apple pays competitive salaries for Silicon Valley,  but not at the very top of the market like NetFllix.  And only a few employees who were in early made big fortunes from the stock.  In fact, Jobs hated talking about money.

     My personal reaction, and others no doubt have different motivations and preferences, is that it would be an awful place to work.  The extreme secrecy means there is extreme paranoia.  It means you often don't even know a lot of co-workers, let alone what they are working on — and if you ask them, you can get in big trouble.  Fear is everywhere.  Apple seems to take pleasure in pushing around other companies — competitors, suppliers, and those that just get in the way — just because it can.  And, let's face it, while Jobs was one of the most effective assholes in history, he was still an asshole (Isaacson reported he went through over 70 nurses before finding 3 he liked).   I worry that the bully worship that has emerged in the wake of Jobs death has not only apparently been long institutionalized at Apple, it is now being imitated and gloried by people who lack Jobs' obsessive genius and who are not embedded in an a system that is designed to amplify the best qualities of a obsessive perfectionist and to dampen the worst.

    Jobs said the journey is the reward, a nice sentiment, and I like the pride, thirst for excellence, and action orientation that Adam describes, but spending my days deep in fear, paranoia, and secrecy isn't for me. Life is too short.

    In any case, if you can't get a job at Apple or don't want to, Inside Apple provides the best — most complete and balanced — coverage of how the place works, the elements you might want to copy, and those that you might avoid — that Apple has apparently succeeded DESPITE rather BECAUSE they are used. 

  • 5 Warning Signs to Watch for at Apple

    I declined several media inquiries to comment on Steve Jobs and the impact his departure will have on Apple.  I did so because predicting the future of any company is always hard, but especially so for Apple where the secrecy is so severe.  For example, although Tim Cook has stepped in and out of the CEO role multiple times, the assumption seems to be that Jobs has retained influence on daily operations throughout the past three or four years. Clearly, Steve is quite sick and has been for a long time, which leads me to wonder to what extent Steve Jobs himself versus the IDEA of Steve Jobs has held stronger sway in Apple.  In any case, it is clear the Cook has been running a big proportion of day to day operations for years now.  But perhaps Jobs has had little more than symbolic influence for years.  If that is true — and I have no idea if it is — the odds that Apple will continue its impressive run might be a bit higher than pundits predict.  Regardless, in the short-term, my hunch is the capital markets have the right take on Apple (the stock is holding rock steady) as it has such great products, pizazz, stores, and operations that sudden trouble seems unlikely.

    When I finally did a media interview for FT Germany yesterday, I got to thinking about Apple from an organizational and cultural perspective.  I was especially influenced by Adam Lashinsky's magnificent Fortune piece called Inside Apple.  The story that emerges from Adam's piece and other bits of information is that Apple's structure, work practices, and beliefs about how to get done are woven together to support a highly centralized model of decision-making, where very talented individuals and small teams are given specific tasks, individuals are held highly accountable for implementation, and extremely strong cultural, interpersonal, and performance pressures are present. 

    Although I won't dig into the debate about trade-offs between centralization and decentralization, centralization works best when leaders face a relatively small number of important decisions, when they find ways to reduce the emotional and cognitive load on the relatively small number of people making major decisions, and tight personal, organizational, and cultural controls mean that decisions from on high are implemented quickly and without much question.  At its best, in a centralized system, there is much confidence in leaders, fast communication up and down, and relatively little time spent on dysfunctional politics (as there is no power vacuum, little second guessing, and severe penalties for ignoring or undermining orders from on high).   Although it is mighty hard to know exactly what is going on in Apple, this description seems to fit most stories and other information about the place under the shared leadership of Jobs and Cook. 

    Assuming this is more or less accurate, I started wondering, what would be some signs that such a system was heading for trouble? Consider five:

    1. The size of the board of directors starts to grow.  Apple has been criticized for having a board that is too small, only 7 people.  Smaller teams not only make better and faster decisions, and have better dynamics, a small board helps a senior management team move faster as there are fewer masters to serve and, on average, the speed and quality of their advice should be better.  If more members are added to Apple's board (especially if they get to 10 or more) it would suggest the board and top team are putting too many things on their plate, trying to please too many masters, and creating more complex group dynamics that will slow and complicate decision-making and implementation in both groups. 

    2. The number of products expands dramatically.  When Jobs first returned to Apple, they had a huge pile of products — he killed all of them within the year.  For example, as Jobs said ten months after his return, they had so many different kinds of Macs and other hardware that Apple employees couldn't even tell their friends which ones to buy (See this old 1998 video, especially minute 5:20 to 7:30 or so).  In contrast, look at the product line now, they only make one iPhone at a time, one iPad, and have a pretty narrow set of Macs too.  If you are going to run a highly centralized organization (as one friend of mine calls it "genius driven"), a smaller product line is especially important because, that way, the senior team need only track a relatively small number, which averts placing excessive cognitive load on them.  As I wrote here earlier, Jobs has argued that a hallmark of great companies is that they not only kill all the bad ideas, they kill most of the good ones too so they can focus on doing a few things well and not design inelegant products or experiences that reflect an effort to jam every seemingly good idea in someplace.

    If Apple's product line gets bigger, especially a lot bigger, it gets harder to run the organization without delegating more major decisions.  In addition, and perhaps most crucially, when an organization has an irrationally large product line, when consumers and even insiders can't understand the logic, the real explanation often is that there are many medium power groups that have enough resources and influence to build their own hardware, software, or whatever BUT not enough power to stop others.  As a result, many medium size fiefdoms emerge, attention turns inwards to gaining political advantage over competitors, and away from what is best for the company and customers.  I saw this at GM before the bankruptcy.  This was also exactly the situation that Jobs faced when he returned to run Apple in the mid 1990s. My conversations with Apple insiders suggest that dysfunctional politics explained the big product line, not the strategy.  So a big increase in products — and one that doesn't seem to make much sense — would signal the team is putting too much cognitive load  on itself, moving to a more decentralized model that does not fit with other elements of Apple, and that people are spending more time battling to get THEIR product out and to kill others developed by colleagues instead of making a few INSANELY GREAT products.

    3. Departures of senior executives.  One of the most consistent strengths of Apple that observers emphasize is the quality of their top team.  The same goes for their board too, with perhaps the star being the amazing Bill Campbell, one of the most renowned coaches and mentors on the planet and THE most desirable board member in Silicon Valley. Presumably, Tim Cook has had years to work with them, and the dynamics are healthy; I suspect one reason Apple is so effective partly is because of this stability.  When people start leaving any group, there is good evidence that the resulting disruption undermines group performance as it takes time for groups to absorb and learn how to work with new people.  I would be especially concerned if people who left are replaced by outsiders, as Apple clearly has distinct ways of thinking and acting that would take time for even the most able outsider to learn.  Moreover, when people start leaving a top management team at unexpectedly high rates, it often signals trouble: They are unhappy with their CEO and fellow executives, they are being forced out, or both. Note that there have been some key departures of senior executives  in recent months, so this is something to keep an eye on.  In particular, if head designer Jonathan Ive left, that would signal that something is terribly wrong.

    4. Leaks to the press.  As an outsider who would like to know more about Apple, and who often talks to journalists that cover Apple, the difficulty of learning anything about the company just amazes me.  It took me a good four months to confirm that my former Stanford colleague Joel Podolny had become head of HR after hearing the first rumor it had occurred — and of course Joel was too smart and well-socialized to answer the email I sent him asking him if the rumor was true.  While information does sometimes get out (consider Adam Lashinsky's great Fortune piece) a hallmark of Apple's culture is that people in the company take secrecy so seriously — especially when it comes to forthcoming products and release dates (the current secrecy around the iPhone 5 being a case in point).  I have friends who work at Apple, not just Joel.  It is amazing to see what happens to them when they go to work there.. they stop talking, they won't return emails, and you learn — if you do run into them — not to ask them about anything sensitive.  After all, should they slip and tell you, they are putting their own jobs at risk.  Now, such paranoia, although unattractive in some ways, does have advantages in that competitors are kept in the dark and consumers don't really know when an Apple product they buy will be outdated.  Apple has been able to do an especially brilliant job of tweaking production levels (thanks to Tim Cook's amazing supply chain) and pricing so they can squeeze the most out of existing but soon to be outdated hardware and software.  Perhaps even more important, Apple's infamously effective secrecy is a sign of fantastic cultural control and individual commitment to the company. If we start seeing more leaks than in the past, it signals the strength of the bonds among people are weakening and their fear of breaking this most sacred of Apple commandments in waning — that Apple's carrots and sticks aren't working as well as in the past.

    5. Acquisitions, especially big ones.  Just this morning, I was reading some stories quoting management professors who predicted that Apple is sitting on so much money that they would probably go on a shopping spree and buy a bunch of companies.  If this happens, I would really start to worry.  Yes, small strategic acquisitions to bring specific people or specific technologies that Apple needs to move ahead are probably necessary and wise.  But if you look at research on acquisitions, especially big acquisitions, not only do they tend to fail, they do a bunch of things to organizations (especially senior teams) that would be especially deadly for Apple.  They distract leaders from the day to day operations of their firms, increase the overall cognitive and emotional load, bring in different and change resistant subcultures that are usually harder to transform than senior executives predict, they result in additions (and subtractions) to the top management team and board of directors (and thus create the group dynamics problems outlined earlier), and often broaden the product line (The Compaq/HP merger being a case in point).  As such, it seems to me that doing a big acquisition — or worse yet, a stream of them — would be an especially efficient way to undermine Apple's seemingly magnificent structure and culture.  Apple got big by doing a fairly small number of things very well and by doing them for themselves.

    As I said at the outset, it is impossible to predict Apple's fate.  I would speculate, however, that regardless of whether all or none of the things above happen, the best bet is that Apple will slip a bit in the next decade.   One reason is simply regression to the mean, that things even out over time, so extreme outliers in any distribution tend to drift toward the average.   There are some forces that helps this process along in very successful companies.  As my colleague Jeff Pfeffer likes to say, whether it comes to a great restaurant or a great technology company, the inevitable distractions, overload, outside scrutiny,  arrogance, confusion, and fear of screwing things up (rather than focusing on making things better and better) mean, all too often, that "success ruins everything."   Regardless, regression to the mean seems to happen in most or all systems where large variance in performance is seen.  Certainly every high flying technology company that ever existed has eventually drifted toward the middle or bottom, at least for awhile.   Even the most enduring, such as IBM, have gone through some hard times and, of course, Apple had some mighty tough times in the mid 1990s. 

    Meanwhile, I confess that I hope Apple continues to be great and become greater.  If the iPhone 5 is as cool as I hope, I will get one.   My old 3GS is still running strong, but I don't think I will be able to resist.  About a year ago, I had dinner with design guru Don Norman , who was once a senior executive running advanced development at Apple,  Don was quickly fired when Jobs returned.   Don, who is smart, charming, and has a sharp tongue, noted that Jobs' decision was understandable, he just wished that Steve had been a little nicer about it.  Don — who owns both a Droid and iPhone — made an interesting comment.  That you could argue all day about the technical pros and cons of each phone, but he pretty much always grabs the iPhone because it is just more fun and that "fun thing"  is a reflection of Steve Jobs' and Jonathan Ive's combined genius: Something no other technology company seems to ever figure out quite so well or so consistently.   If Apple can protect and keep spreading that human magic across its products, and keep running that amazing supply chain, nothing that any of us say will matter.  Their greatness will persist.

  • Secret Features of Apple’s Proposed New Campus

    Apple has proposed a most inventive new campus in Cupertino. The folks as joyoftech.com had good fun imagining the "hidden features." I especially like the empty part of the building where no one is allowed to go — and is meant to create mystery.  That is VERY Apple.  Thanks to Alistair Davidson for sending this my way:

     

    Real Scoop on Apple HQ

  • AT&T’s Suicidal System: How Apple Stores Teach People to Despise the Company

    I did a post a couple days back about my mixed reactions to the iPad. I also started writing about AT&T but it ran so long that I realized it was really a new post.  The upshot is that I am both bewildered and fascinated by AT&T's suicidal tendencies.  I suspect that the people who run that company have not quite come to grips with the deadly mix of their horrible system and the brilliantly managed Apple stores — where so many people are forced to purchase their services.  I wonder if they realize that each Apple store appears to serve as a grass roots organization for providing people with bad experiences with AT&T, watching others have bad experiences with AT&T, and an arena for telling and listening to horror stories about AT&T among customers and Apple employees.  If a panel of experts tried to design a system to destroy AT&T's reputation among its most valuable customers and salespeople, I am not sure they could do a  better job than what seems to be happening in Apple stores throughout the country.

    Rather than buying a new iPad last week, I thought about waiting for the iPad that
    allows you to connect to the web anywhere through an AT&T account (not just via wifi as my model does).  But I have had so many experiences
    with that deeply defective organization that I do whatever I can to
    avoid entanglements with AT&T. I have had multiple lousy experiences with AT&T in recent months, and based on my experience at least, I
    suggest you never believe any of their promises and always assume they
    are up selling you. They don't care about you, they just want to
    squeeze every cent out of you.  I  also found that when they up, they often aren't trained well-enough to explain the strings attached and limitations.

    My worst and most intriguing experience in recent
    months happened one Friday in March when my wife, two teenage daughters, and I were trapped in the Apple
    store in downtown Palo Alto.  Our salesperson there spent a full four
    hours trying to get something done for us with AT&T.  I thought it would be pretty easy but turned out to be absurdly complicated –  we were buying one new
    iPhone and replacing another that had been stolen from my daughter.  The Apple guy
    ultimately succeeded despite dozens of obstacles put up by AT&T's
    people, system, and rules (which were interpreted differently by just
    about every employee he and we dealt with, by the way).  Our Apple guy succeeded only through his raw persistence
    and because, as he explained, he had learned that such a high percentage of the
    AT&T people are so incompetent, that sometimes the
    best thing to do is to just hang-up and start from scratch (in hopes the
    next one will be competent). I believe that, in the process of making this happen, at least 10 different phone calls were made to At&T, some by him and some by us.  During this time, we talked to virtually every employee and manager in the place, and each assured us that our salesperson was among their best people.  The problem, they explained, was that AT&T can be impossible and time-consuming to deal with — and their system meshes very poorly with Apple's in many ways.

    An added problem is that the AT&T people
    are apparently on a  flawed incentive system. So rather than actually
    trying to what was best for us as customers or relationships with Apple,
    there was constant up selling  directly to us and through our Apple person — which he
    resisted and advised us to
    ignore. He also reported that, on multiple occasions, AT&T employees resisted doing what was needed to get our phones working because it meant they would get no incentive pay (I never quite understood this, but I heard him say many times to AT&T employees something like "I know this will mean you don't get your incentive, but this is how what we have to do it to serve the customer.")   I was amazed to find that AT&T does not have a dedicated hot
    line that enables Apple salespeople and "Geniuses" to connect directly to AT&T people who are especially trained to deal with Apple stores as
    Apple sells so many AT&T accounts — but apparently that isn't the
    case. I would give At&T a solid "F" on customer service,
    relationships with a key vendor, incentive system, and organization
    based on my recent experiences with them.

    I would love to have a
    film of our experience in the Apple store to show to AT&T
    executives.  We were there so long that virtually every employee in the
    place at one time or another came up to us and told us there favorite
    story about how much AT&T sucked and how lucky we were to have the
    most skilled and persistent person in the place helping us. Also, quite a few
    customers overheard the stories or asked us what was going on, and
    jumped into the conversation with their own bad experiences.  This was a busy Friday night at the store closest to Steve Jobs' house, and in fact, it was the store where he made a surprise appearance the day the iPad was released.  Perhaps
    AT&T ought to spend less money advertising and brag less about wonderful they are and devote more
    attention to fixing their defective system and improving their training.  I especially believe that
    they don't quite fathom how much damage their incentive system does because it focuses their people away from helping customers and toward getting as much money as possible out of them. Perhaps they should read Steve Kerr's classic "On The Folly of Rewarding A, While Hoping for B."

    In
    any event, for better worse, the effect of all this is that tens of thousands of customers a day get to experience
    Apple's competence and AT&T's incompetence side-by-side in a public arena.  This contrast not only affects the particular employees and customers involved in a given
    transaction, it often spreads to many others in the setting — especially when it is a long ugly one like ours.

    If you are an
    AT&T executive, you don't need a fancy survey, you don't need a marketing consultant, just walk into a few
    Apple stores and ask employees and customers what they think of your company and why. And stand around awhile and watch the dynamics surrounding the especially bad customer experiences.  Apple stores create experiences that teach customers and key opinion leaders to despise your company and see it as greedy, incompetent, and out of touch. 

    As always, I assume I am biased and my experiences are not representative. Am I being unfair to AT&T? Have others had good experiences with them, especially in Apple stores?  Note that I had good experiences when I simply bought my iPhone, but whenever anything at all complicated has happened, it has been awful.