• Winter d.school Classes: Calling All Stanford Masters Students

    If you are a Stanford Master’s student, you might be interested in taking a d.school class this winter. Below are brief descriptions of the classes we are teaching (or go here for a pretty version Download CloserLookWinter2008.pdf)

    Design for Agile
    Aging

    (MED 279Y; CS
    379Y)

    TTh 3-5, 4 units
    per quarter

    Email:
    winograd@cs.stanford.edu

    Maintaining mobility
    is critical to successful aging. Impaired mobility limits daily activities and
    independence. For individuals who are already mobility-impaired, or are at risk
    of becoming so, small improvements in mobility can dramatically improve quality
    of life. This two-quarter interdisciplinary course sequence is designed to
    explore innovative ways to integrate computer and device technologies with
    behavioral and social interventions to maintain and enhance mobility in
    seniors. In project team, students draw upon perspectives from Computer
    Science, Design, Social and Behavioral Sciences, and Medicine to develop
    interventions that will address the potential of people to maintain vitality
    and mobility as they age. Students need not take both courses, although
    students must take the Winter course in order to enroll in Spring.

    Teaching Team:

    Anne
    Friedlander, Stanford Center on Longevity

    Carol Winograd,
    Medicine and Human Biology

    Terry Winograd,
    Computer Science

    Paul Yock, Medicine
    and BioDesign

     

    Transformative
    Design

    (ENGR 231)

    MW 5:30-7PM, 3-5
    Units

    Email:
    broth@stanford.edu

    Designed products
    have always had tremendous impact on individual, social and cultural behavior.
    This project-based course investigates how interactive technologies can be
    designed to expressly encourage behavioral transformation. Class sessions will
    be structured around interdisciplinary discussion of topics such as
    self-efficacy, social support, and mechanism of cultural change in domain such
    as weight-loss, energy conservation or safe driving; accompanying lab sessions
    will familiarize students with basic hardware and software tools for
    interaction prototyping. Students will work in teams to create functional
    prototypes for self-selected problem domains for the final project.

    Teaching Team:

    Bernard Roth, Mechanical Engineering Design Group, d.school

    Sarah S. Lochlann
    Jain, Cultural and Social Anthropology

    Wendy Ju, d.school

    Bill Moggridge, IDEO

     

    K-12 Learning Lab
    Independent Projects

    Times and Units
    Flexible

    Email:
    swise@stanford.edu

    The K-12 Learning
    Lab has major projects with the Nueva School, East Palo Alto Academy Charter
    School and the Henry Ford Learning Institute. We’re building spaces, courses,
    and partnerships to bring design thinking to young people. We are looking for
    students who want to bite off parts of the projects and work on them
    independently. The overall team will meet together every other week to share
    learnings and prototypes.

    Lab Director: Susie
    Wise, d.school

    Entrepreneurial Design For Extreme Affordability

    (OIT 333/334; ME
    206A/206B)

    MW 10-11:45AM, Th
    Lab 7-9PM

    4 Units,
    registration in both Winter and Spring quarters required

    Limited
    enrollment via application available at extreme.stanford.edu on Nov. 5, 2007.
    Due no later than Nov. 16.Email: extreme-info@lists.stanford.edu

    Entrepreneurial
    Design for Extreme Affordability is a two-quarter project course in which
    graduate students design comprehensive solutions to challenges faced by the
    world’s poor. Students learn design thinking and its specific application to
    problems in the developing world. Students work in multidisciplinary teams at
    the intersection of business, technology, and human values. All projects are
    done in close partnership with a variety of international organizations. These
    organizations host student fieldwork, facilitate the design development, and
    implement ideas after the class ends.

    The first quarter of
    the course (Winter 2008) immerses students in the fundamentals of design
    thinking. Students learn the design process experientially as they are coached
    through a number of fast-paced design projects, culminating in a real-world
    project with local partners. In parallel, the course gives students a
    background on business, technology, and development, and an introduction to our
    international collaboration partners. By the end of the quarter, students will
    form teams and begin their capstone spring quarter project. The second quarter
    (Spring 2008) is devoted to developing comprehensive solutions to these design
    challenges. Teams will develop empathy with all stakeholders so that they can
    develop a solution that fits into the culture, aspirations, and constraints of
    their target users. Teams will iterate on their designs and business models
    through a rapid sequence of prototyping and testing. Students also will
    interact with entrepreneurs who have launched ventures in the developing world,
    including several alumni from the class. The final deliverable is a product or
    service framed in a comprehensive implementation plan including the business
    model, the technical innovations, the cultural rationale, and the appropriate
    next steps. The course culminates in a professional presentation to the
    international partners and a panel of industry experts.

    Teaching Team:

    Jim
    Patell, Graduate School of Business

    Dave Beach,
    Mechanical Engineering

    David Klaus,
    d.school

    Innovation in
    Complex Organizations

    (MS&E 282 A,
    B)

    Time TBD, 3
    Units, Enrollment limited to 12

    Email:
    Robert.sutton@stanford.edu

    The purpose of this
    course is to offer students a chance to pause, discuss, and integrate design
    thinking and innovation in business in a small seminar, case-study format. This
    centerpiece of this small seminar will be three or four “live” case studies where,
    executives from large, complex organizations come to class and describe their
    efforts to move creative new ideas from inception to implementation. Past cases
    have included Google AdSense, P&G, NASCAR, Method Home, and General Motors.
    They will describe how their organizations screen and move along promising
    ideas and how their organizational practices facilitate and impede that
    journey. Student teams will analyze each case and provide recommendations to
    the executives, who along with the teaching team, will judge the work. The
    final project will be a general analysis and set of recommendations about this
    vexing organizational problem. This course is co-sponsored by the d.school and
    STVP (Stanford Technology Ventures Program).

    Teaching Team:

    Michael Dearing,
    d.school

    Robert Sutton, Management Science & Engineering and d school


    Business Practice
    Innovation (BPI)

    (MS&E 287)

    WF 3:30-5PM

    Email:
    Robert.sutton@stanford.edu

    3-4 Units, Letter
    Grade, Enrollment Limited to 12, No Auditors

    Treating Business
    Practices as Prototypes. In this small, team-based, multidisciplinary class,
    students will work in dyads or larger teams. They will apply the design process
    to specific practices (like talent management, organizational design, and
    communication with external stakeholders) in organizations that may include a software
    firm, a professional services firm, and an airline, and treating the targeted
    practices as prototypes. The course will provide hands-on experience in
    collaboration and design, in the context of tackling real problems in real
    businesses.

    Teaching Team:

    Debra
    Dunn, d.school

    Kris Woyzbun, IDEO

    Robert Sutton, Management Science & Engineering and d school

  • 67 Million in Revenues, 20 Million In Expenses, 74 Million in Savings, 100 Employees, and Over 120 Million Users

    It
    sounds impossible to me as well. But these really are the numbers from Mozilla, the open source project that started at
    Netscape, was morphed into a non-profit foundation, and most recently, the
    Mozilla Corporation – a taxable entity owned by the Mozilla Foundation. Mozilla CEO Mitchell Baker has led
    this organization throughout its crazy history, as she worked at Netscape on “the
    project” (as they still call it), and – even after she was laid-off by AOL
    (which bought Netscape), she worked for free to transform the project into a
    non-profit organization. It is no
    accident that Mitchell is so widely praised for her courage and creativity as a
    leader. Check out these stories in INC and Time

    Firefox_2Mozilla
    is most famous for its
    Firefox Browser
    , which has about 20% market share in the U.S., 30% in
    Europe and Australia, and 15% in South America, Africa, and Asia.  The browser is now translated into 44
    languages. Although Mozilla only has about 100 employees, their open source model
    means that they have thousands of people who develop the product and tens of
    thousand who test it. Some of the people do it for free, because they admire
    the product, are part of the community, believe so strongly in the model of
    decentralized participation, Some are
    also paid by other organizations – like Google and Yahoo!  —  that
    have an interest in having a browser that is an alternative to  Microsoft Explorer.

    In
    any event, I was inspired to write this post by a kind “annual report” that
    Mitchell put up on her blog. Check
    it out
    and think about what Mozilla is doing, and all the lessons that the
    company has to offer. Some that occur to me include:

    1.
    As working becomes increasingly distributed and mediated through technology,
    they provide an extreme case of product development done by people who rarely
    if ever meet face-to-face. Yet they are able to
    enforce very strong norms of cooperation and mutual respect – – and commitment to
    quality that exceeds most “normal” organizations.

    2.
    There is pretty much complete transparency about what they are developing and
    even what they are thinking about developing — there has to be because,
    otherwise, the people who do most of the work won’t have any idea what to do.

    3.
    But it isn’t a purely “wisdom of crowds” situation. There is massive decentralized participation
    in developing and testing, but a small and extremely knowledgeable set of
    people have authority over what goes into the final version – although if
    the community doesn’t like what they do, the feedback is swift and intense. This leads me to wonder about how other, more traditional, organizations  need to strike a balance  between inviting  a wide range of people with diverse ideas into the tent versus deciding which ideas to  implement versus discard.   At some point, a decision needs to be made somehow. Sometimes the "market" decides, but  having a few strong-willed and smart people who make final decisions appears to be a hallmark of the innovation process — Steve Jobs being exhibit one here. 

    4.
    Trying to match-up the very fact that Mozilla exists –- let alone prospers –- with
    traditional economic perspectives that emphasize pure self-interest isn’t easy to do. You end-up bringing in soft concepts like
    pride, identity, passion for the product, intrinsic rewards and so on. Creative economists can and have attached
    described these as aspects of self-interest, but to me, it stretches the
    concept so much that it becomes nearly useless. As one of my mentors used to say in graduate school, if a concept is
    broad enough to cover everything, then it means nothing. Indeed, I believe that according to many of
    our existing behavioral science theories, Mozilla should not exist, let alone
    flourish!

    Mitchell_baker
    Finally,
    Mitchell would be the first to say that there is much more to organization than
    just her – indeed, we’ve worked folks at Mozilla in the
    d.school
    including COO John
    Lilly
    and legendary open source marketer Asa Dotzler, and of course,
    there are the tens of thousands of people in the community who develop and test
    the product. But Mitchell still strikes
    me as an intriguing alternative model for leadership, as her vision is so
    different from tradition approaches – which I think is why she has been the right
    person to steer Mozilla through such deeply weird times. She also writes her own blog, which is fantastic. And that is her on the trapeze to the left — another sign of courage and resolve!

  • My old-supervisor answers to me now… at Office-Politics

    James
    I got an interesting note from Franke James (pictured to the left) over at Office-Politics about a letter that she got from a reader. I offered some opinions about what this fellow should do, and Franke used them as part of her answer, which I thought was quite wise.  Here is the letter:

    Dear Office-Politics,

    Greetings! I have quite the dilemma, though most people think it would be a dream.  My old-supervisor answers to me now.

    To make a long story short, the position of network manager was
    created, and the network supervisor thought he was going to get it.
    Unfortunately for him, he was written up too many times and was not
    able to apply for the position. I fortunately was able to apply, and
    due to my past experience and hard work, won the position.

    My dilemma is…. I feel uncomfortable around this individual, given
    his past history and the fact he was my boss at one point. I am sure he
    harbors ill feelings towards me as well, unable to accept he was passed
    over for promotion due to his own misdeeds (yes HR has talked to him and everyone about him).
    How do I go about managing this individual? Is it possible to coach
    this person? He fits the profile of author Robert Sutton’s definition of an Asshole: he drains everyone he deals with.

    My old peers have accepted me as manager, but I feel resistance from
    him and like he is being territorial. Being new to this position,
    having been ‘test driven’ for 4 weeks, I’m still waiting for the
    official announcement, even though I have been told by upper management
    that I have the position. How should I approach this situation? I do
    not want to be a commander this early as it could hurt my relationship
    with my old peers (besides the announcement not being made yet), but
    I’m afraid he may force me into it.

    New Boss

    Button_2
    This fellow is in a pretty complex situation.  My take was that his former boss had been given plenty of chances and perhaps it was time to push the delete button,  But Franke offered a more sophisticated and forgiving approach, and in re-reading the letter, I think she is right. You can see Franke’s wise answer here

  • Hudson’s Booksellers Best Business Books of 2007

    The folks over at the 800-CEO-Read Blog point out the Hudson’s (which has many shops that sell books in airports) has just come out with a list of the best business books (and lists in other topics as well) for 2007. Here it is:

    *      Five Minds for the Future by Howard Gardner
    *      Microtrends by Mark Penn
    *      The No Asshole Rule by Robert Sutton
    *      The Black Swan by Nasim Nicholas Taleb
    *      Wikinomics by Don Tapscott

    Black_swan
    The Hudson’s website is here; my favorite book on this list is The Black Swan — it grabs you and sweeps you along, because it is smart and because Taleb comes across as such an intriguing human-being. The book that is missing from this list, in my biased opinion is the Heath brother’s Made to Stick. The press release reports that they will be displaying the lists in Hudson’s stores starting in early January.

    P.S.  I’ve written a bit about 1-800-CEO-Read before.  They specialize in bulk sales of business books, and have the most competent and warm customer service in the book business.  If you are going to buy one book, Amazon is cheaper, but once you hit about 25, Amazon and other large houses often mess-up the orders, and CEO-Read is the same or cheaper.  I’ve never had the folks at CEO-Read make a mistake, and the best part is that — although you can order online — you can also call or e-mail the remarkably warm and competent people who work there.  If something does go wrong, or you are pushing a tight deadline, they will take extraordinary measures to help-out. And the two guys who run CEO Read, Todd and Jack, not only know a huge amount about business books (Todd loves business books more than anyone I’ve ever met), they set the tone for a place that is asshole-free.  Actually, that is too weak, I think that The Power of Nice describes the operation a lot better!

  • Failure Sucks But Instructs

    24825bpthesimpsonshomertryingispost

















    Homer
    is right. The only way to avoid failure
    is to do nothing. But failure has virtues, and is probably impossible to avoid (Indeed, doing nothing is a form of failure too).

    There is no learning
    without failure. No creativity without
    failure. That is why Jeff Pfeffer and I argue that the best single diagnostic question
    you can ask about an organization is: What
    Happens When People Fail?
    As
    research on creativity
    and learning shows (see this
    story
    on the “July effect” in study by Robert
    Huckman
      and Jason Barro of 700 hospitals
    over 8 years – mortality rates went up 4% when the new residents came in), it
    is impossible to do anything new or learn anything new without making mistakes.   

    Diego
    and I, in teaching our first d.school class on Creating Infectious Action, initially tried to put too pretty
    a face on failure. We talked to the class about
    treating everything as a prototype
    , which we believe in strongly.  We preached bout failing forward, failing early and failing often, and used a a host of other pretty words to talk about the good things that happen when things go badly.  Yet these is no denying that going down a
    failed path is still no fun, even if it is a short journey. So after out
    students — under our guidance – were especially unsuccessful at promoting a
    hip-hop concert (despite trying very hard, look at this cool
    poster
    one team made), we realized that the most honest thing to do was
    to deal with our feelings of disappointment, to talk about how much it sucked to have such a lousy outcome, and then turn to the learning.

    There
    is a silver lining, however, although it hurts, there is evidence
    that people think more deeply and learn more after a failure than a success.

    Homer might not like the thinking part.

     

  • Facts and Bullshit

    That is the translation of the French version of Hard Facts. The complete title (see the comments in the prior post; thanks to everyone for sending them in) is something like "Facts and Bullshit about Management: A systematic method to demolish dangerous half-truths and stupid beliefs that often poison organizational life"

    I like that title; it is easier to remember than the English title: Hard Facts, Dangerous Half-Truths, and Total Nonsense. And it is more fun. 

  • Hard Facts in French

    1recouvfaitsfoutaises_3
    The book that Jeff Pfeffer and and I published last year on evidence-based management –– Hard Facts, Dangerous Half-Truths, and Total Nonsense — is coming out in French in a few months. My editor Marie-Pierre from Vuibert (who also worked on the French version of The No Asshole Rule ) sent me a picture of the cover last week.  I like the way it looks, but does anyone know what says?  Please forgive my ignorance.

    P.S. Pfeffer and I also have a website on evidence-based management if you want to dig into the topic more.

  • Assholes at Work, Trouble at Home

    I just got an interesting e-mail, which makes a good point:

    Hi Bob
     
    I am an asshole victim once removed.  I thought you missed a good chapter
    title for families of victims.  "Shit Rolls Down Hill". Back in the roaring dot com age, after a horrific day with one of the
    office assholes, my husband was being particularly grumpy with the family.  When
    I called him on it, he said "Well, shit rolls down hill."  The asshole "left" shortly thereafter when his other less than moral
    activities came to light.  Unfortunately, I am still dealing with the run-off
    from another asshole who has stepped up to the throne.

    As I recall from all the years I was a psychology major, psychoanalytic theorists called this "redirected aggression," the boss yells at the employee, the employee yells at his or her spouse, the spouse yells at the kids, the kids take it on the dog, the dog takes it out on the cat, and so on.  And there is some research implying that such ripple effects do occur, including a study by Bennett Tepper, which shows employees who have abusive supervisors do suffer greater  irritability, anxiety, and depression, and less life satisfaction.

  • Quill Awards on NBC Stations Tonight

    My wife and attended the Quill Awards in New York on Monday night, along with my editor Rick Wolff, PR folks Rob Nissen and Mark Fortier, and one of my two literary agents, Christy Fletcher (Don Lamm, my other agent, couldn’t make it).  It was a lot fun, as I have never been to anything like that.  There was red carpet and a bunch of photographers, and various "personalities" including Stephen Colbert (who opened the show), Gay Talese, Sarah Ferguson, Brooke Shields and Tiki Barber, Lorraine Bracco, and Dan
    Rather. 

    It was a lot  of fun, but  went on quite awhile because  — as this was an event  designed to be filmed for an NBC show tonight that is shown tonight  (on NBC stations, so it could be on CNBC or MSNBC in your area — I think about 7:00 PM in most areas) —  they stopped the show constantly  reset for filming the next round of awards.  As this story from Fox indicates, I agree that the best speech of the night was from Walter Issacson, who won the Quill for his wonderful book  on Albert Einstein.  As Fox put it, he said:

    "Someday the book will replace
    the Internet,” he said drolly, and then explained how the idea of being
    able to see a book on paper and not on a screen might catch on for its
    portability if nothing else
    .’

    Tina_brown_3
    The best business book award was given nearly last, and we didn’t know the order of awards, so I sat in my seat constantly revising my little speech in my head.   I think it got better, and at least I was able to give it without using notes because I had three hours to work on it!   My award was presented by Tina Brown, the former editor of Vanity Faire and the New Yorker, and author of the recent Diana Chronicles.  Tina was charming backstage when I talked to her, but was apparently a bit apprehensive about about saying the a-word.  My wife heard her companion talk about her discomfort, and Fox also picked it up:

    ‘Tina Brown
    was set to present an award for Best Business Book to Robert I. Sutton for his “The No A—hole Rule.” She didn’t want to say the offending word, even though it would be bleeped out.

     

    “What
    should I do?” she wondered aloud. Luckily, she was drowned out by exit
    music, but she still looked bemused swallowing the title.’

    The round of awards right before was given by ventriloquist and his dummy; so even if Tina wasn’t wild about reading the title of my book, I was delighted to get the award from her instead of the prior guy. I wouldn’t be surprised if my speech isn’t played, as they will edit it  heavily, but it was a lot of fun in any  case.

    Nora_roberts
    The  "Book of the Year," which was determined by popular vote on the Internet, was Nora Roberts, for Angels Fall.  She is pictured to the left with Brooke Shields and Tiki Barber. I suggested here earlier that it was Comarc McCarthy’s The Road; I was wrong, but that was a great book.      

  • Dealing With Asshole Patients: Do You Have Any Advice For a Doctor?

    Gooser
    I have written in some detail about how medicine is one of the fields where asshole poisoning appears to run most rampant. I’ve written about Dr. Gooser and research showing that medical students and especially nurses face many demeaning doctors (See an artist’s vision of Dr. Gooser in action to the left).  I have also written about how one surgical resident and his colleagues took action to break the cycle of abuse that is so common in hospitals.  And I recently saw some hints of how doctors — especially a couple of surgeons — can have attitudes toward nurses that fuel such nastiness.  I gave a talk to Stanford alums a few weeks back (in fact, Kent Blumberg was in the audience), and two doctors pushed back on my claims that nurses face especially high levels of abuse, both claiming that nurses are often overly sensitive to their comments, and one saying — at least as I interpreted it  — that there are times when nurses are messing up and deserve to be slammed,  I am sure that nurses, like everyone, make mistakes, but as Amy Edmondson’s research suggests, when nurses are afraid to speak up and are belittled when they make errors, it leads to less learning and more mistakes.

    There is,  however, another side of his story that I have not touched on: What about abusive patients?  Certainly, doctors and nurses who face nastiness and insults from patients can suffer the same kinds of negative outcomes — anxiety, physical illness, reduced motivation, and catching the nastiness — as happens to anyone else who encounters assholes in the workplace.  I have written about dealing with asshole clients, about how some organizations and people just refuse to serve them, and others levy "asshole taxes" to get some payback for their suffering at the hands of these creeps.  Well, as you will see below, doctors do get rid of difficult patients, but even assholes deserve health care. And charging them more seems suspect to me. 

    Along these lines, I got a request from a doctor for ideas about how he should deal with asshole patients. Here is his email (with just a few things removed to protect his identity).  It is a charming little note, with come interesting turns. I invite you to read it carefully, and in particular, to suggest some useful ideas for this and other doctors who face mean-spirited and demeaning patients. This is not an easy task:

    When I was doing my internship after medical school, my best friend
    there and I had our own version of your rule.  This came up while we were
    playing Monopoly on a day when we were snowed in.  Over the course of a
    long day of Monopoly, multiple small disputes would come up, and we kept
    creating rules and sub-rules to address all the different permutations of our
    disputes.  Eventually, we just created a no a-hole rule, and all the
    tension subsided.  All parties involved knew what it meant to be a decent
    person, and wouldn’t cross the line.  I’ve tried to integrate this rule
    into every aspect of my life, and succeed most of the time (although, as you
    noted, there are those times where I deviate- and your book brought about some
    needed self reflection).

    On a similar note, there is a version of your rule in Utlimate Frisbee.
    Even at the highest level, Ultimate is played without a referee.  Instead,
    the players invoke "The Spirit of the Game"- and all parties agree to
    not be a-holes and allow disputes to resolve by their good will.  It’s a
    great rule, and it works pretty well.

    Abusive_patient
    As a physician, I find the hardest part of adhering to the no A-hole rule is my
    interactions with patients.  The vast majority of my patients are a
    delight, and what fuel my desire to be a physician.  However, as you
    noted, 1 negative interaction can have far more impact than many positive
    interactions.

    In particular, I deal with patients who have some form of pain, and some of
    these patients can be nasty, impatient, entitled, and just in general be total
    certified a-holes.  While many of your suggestions work well in other
    contexts, as a physician I have a professional and ethical obligation to
    continue to provide as high a quality of care as possible, even if the patient
    is being an a-hole.

    Do you have any recommendations for how
    physicians should deal with a-hole patients?  The most popular current
    method is the "dump," where colleagues will refer their problem
    patients to other physicians (the famous "referral preceded by an
    apology.").  While this sometimes helps find a patient-physician
    interaction that works for everyone, more commonly it just spreads misery
    around, and doesn’t help anybody.  Any feedback you have would be
    appreciated.