• AlwaysOn, the D.School, and Infectious Action

    Diego Rodriguez and I had good fun talking at AlwaysOn about our d.school course on Creating Infectious Action yesterday, and the audience — both online and offline — seemed to be especially amused when Diego talked about the websites that our students built to spread Firefox. Check out the C|Net story on Selling Mozillia Through Sex and Religion.

    We then had lively panel with people who have spread ideas and products successfully. My three take aways:

    1. Mitchell Baker of Mozillia talked about how hard it is — and how important it is — to let go of control of your message and your brand, to get others to help you spread.  As she emphasized, there are times when Mozillia does take steps to encourage some messages and discourage others, but they have to pick their battles because they’ve got about 55 people, and there are over 100,000 people out there spreading the news about Firefox.  Traditional corporate control freaks have a lot of control letting go, although they seem to make internal decisions that ruin brands just fine (e.g., I don’t understand how having 15 different Coca-Colas to choose from helps their brand).

    2. Perry Klebhan, founder of Atlas Snowshoes and inventor of the modern snowshoe, emhasized that the product became a success only after he realized who real users where — people who wanted a safe and organized experience, not hotshots who pull over to the side of the road and take off where there no trails — which affected who Atlas marketed to and led to work with snowparks to create marked trails for snowshoe users. It was a message about listening to and finding who really wants your product, not who you think would be a "cool" person to like it.  Perry also was a coach in the class, and is heavily involved in the d.school in other ways.

    3. Gil Penchino, CEO of Wikia, who had a great point. He argued that he had learned not to keep pouring gasoline on logs when there was no fire, but instead to look for little fires that were already burning and to dump the fuel on them. In other words, if there is no real interest in anything, spending a lot of money won’t help, but where there is already interest, money and attention can help something take off that is already creating excitement and buzz. 

  • Brainstorming Tips on BusinessWeek.Com

    Bruce Nussbaum and Jessie Scanlon from BusinessWeek invited me to write something on what it takes to do effective brainstorming after they saw my post on Brainstorming in the Wall Street Journal. I went back and re-read the academic research on brainstorming and remain amazed by how detached it is from what it actually happens when people and teams do creative work. I developed this argument and management guidelines in an article that just appeared in BusinessWeek’s Innovation and Design section. Check out Eight Tips for Better Brainstorming.

    I would also like to add a point that isn’t covered in this article. Not all psychology experiments are irrelevant to what happens in organizations. I am a strong proponent of using experimental methods when they reflect either the fundamentals of human behavior or have some hope of reflecting what actually happens in the real world. For a superb example of how this can be done, check out Max Bazerman’s book Judgment in Managerial Decision Making. Unfortunately, the assumptions and methods that most brainstorming researchers use in their experiments produce rigorous evidence that is, unfortunately, of little relevance. This isn’t just my opinion. I made a presentation a few years ago about brainstorming to a room full of renowned experimentalists at the Stanford Psychology Department, which included Mark Lepper, Lee Ross, and Robert Zajonc. The group was even more vehement about how unrealistic brainstorming research was as a model for how group work and creative work actually is done in real places.

  • Yes Men in the Wall Street Journal

    Jared Sandberg has a nice little discussion of the problem of working for a "yes man" in his Cubicle Culture column today in the Wall Street Journal. He was kind enough to interview me for it, and I found him to be an unusually smart — and straightfoward — journalist. In his column,I talk about how one problem with working for someone who says "yes" to everything is that their subordinates end-up doing lots of things, but without the time to do anything well. Plus I describe some of the research on innovation reviewed in Weird Ideas That Work that shows how some of the most creative people in organizations routinely ignore and defy their bosses.

    I talk about the problem that subordinates face when their bosses insist that they implement some program or plan that is clearly a bad idea. To expand on that point, if arguing the facts with your boss doesn’t work and you don’t want to quit your job or get fired, sometimes the lesser of multiple evils is to strategic incompetence.

    As Jeff Pfeffer and I wrote in Hard Facts, “Unfortunately, as we’ve seen, many managers and other employees face pressures to do things that aren’t just untested, but are known to be ineffective. In such cases, a challenge, a genuine moral dilemma can arise because, if they follow orders from superiors, people can knowingly harm their organizations, colleagues, and customers. We hesitate to recommend what might be called “evidence-based misbehavior.” But a case can be made that when leaders are wrong – and people don’t have the power to reverse their commands – that ignoring orders, delaying action, or implementing programs incompletely may be best for all involved.”

    We go on to show how people trapped in such predicaments sometimes feel as if there is no other alternative to such passive resistance.  As we describe, I once spoke with the superintendents of two large school districts who were instructed to implement educational policies to “end social promotion”, policies that would result in flunking more kids.  These policies that have been shown in numerous studies to undermine both educational achievement and student graduation rates.

    As we say in Hard Facts about these two superintendents, “So, both felt forced to go ahead and implement the policy anyway. But they were both doing it as slowly and incompletely as they could in their schools. Indeed, both explained – in defensive and somewhat angry tones — that, in perfect world that was free of politics, they wouldn’t have to act that way, but that their subtle resistance would result in the least damage to their schools and students. The message was that either they resisted that way, or they would get fired and replaced with someone who loved social promotion and would do far more harm. In short, resistance and foot-dragging isn’t always futile. A case can be made that evidence-based misbehavior is the best that you can do for your organization at times.

    Of course, this is a massively flawed soloution, but I thought that they made an interesting and persuasive argument, albeit one that does not appeal to the idealistic part of me, but one that may do the least harm in a bad situation.

    P.S. I was amused to see that the Wall Street Journal editors elected not to print my assertion that working for yes men “sucks,” they censored it by printing “s—s.”  It didn’t even occur to me that “sucks” was an offensive word until I thought about it for awhile. Then I remembered that this isn’t the first time I have had that word censored by the Wall Street Journal.  The first time that I was quoted in the Journal was in 1988, and the article (about how irrevlevant much management research is to real world problems) ended with me saying “I’ve been in the real world.  It stinks.”  I was misquoted; I actually said “It sucks.” I guess they won’t be printing the name of my next book, The No Asshole Rule!

  • “The Asshole Factor” in German this October


    If you read German, you don’t have to wait for early next year to get a copy of The No Asshole Rule.  The German edition book comes out in October and can be pre-ordered on Amazon. It will be called Der Arschloch-Faktor, which I understand means “The Asshole Factor.” It will be published by Hanser and I’ll be doing a book tour in Germany in early October.

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  • “Asshole Talk Now in Café”

    That is the message
    that Diego of Metacool fame sent to
    alert people at IDEO that my talk was
    starting. I gave my first talk on The
    No Asshole Rule
    there last week to 75 or so people, which included people who work at IDEO, and a bunch of "friends of IDEO" like family members and people from other companies. 

    As Tom Kelley (author of The
    Art of Innovation
    and The
    Ten Faces of Innovation
    ) and I were discussing before the talk started,
    developing a talk about a book that holds the audience and makes sense usually
    requires multiple iterations –-just because you write a book doesn’t mean you
    can give a good talk about it. I was
    lucky to have such a smart and forgiving audience for my first talk, as they
    were supportive but kept oh so politely pushing the ideas
    further.

    I got dozens of
    great suggestions and strange ideas. Several themes stick in my mind. The first – which my host Scott
    Underwood and others raised several times – is that there is an important
    difference between people who are “intentional” and “unintentional”
    assholes. The consensus seemed to be
    that more forgiveness, patience, and understanding is in order when people
    travel through life in a clueless state, and need help learning how they make
    other’s feel.  The consensus also was, in
    contrast, that certified assholes who demean others on purpose, and who do it because they
    believe it enables them get ahead at other’s expense, or to simply feel superior
    to others, deserve little if any sympathy — and that such bullies ought to be
    punished and banished. This sounds right
    to me.

    The second theme
    was about the definition of “asshole.” We had a lot of discussion how these creeps are similar or different
    from “narcissists,” “jerks,” “bitches,” “bullies” and other labels for people
    who often leave a trail of damaged people in their wakes. I was a psychology major for 11 years, but I
    confess, I wasn’t always able to explain exactly why – from a purely logical
    perspective – I liked the word “asshole” best. I’ve been fretting about this, and I am taking at least temporary
    comfort in two thoughts. The first is
    that The No Asshole Rule –- although
    evidence-based in many ways –- was really motivated by my first and deepest
    reaction to people who treat me badly and make me feel worse about myself and
    de-energized. I don’t think “Wow, what a
    bully”  or “Wow, what a narcissist.”   I think
    “Wow, what an asshole.” I am clearly
    not alone in this initial sentiment. I
    don’t think that Diego’s announcement would have been nearly as interesting –-
    or as funny –- if it was “Narcissist talk in the now in café.”  So, in large part, I wrote the book to find
    ways to reduce how often and deeply that gut reaction happens in every
    workplace – including my own.

    My other thought is
    that –- although researchers in the behavioral sciences pretend that they can
    come up with precise definitions of human traits and actions –- what humans do is so messy and varied that
    there are always grey areas and overlaps with other terms.  I have no idea how to define “love” (although
    I think I know it when I feel it) and am not quite sure I can define the word “organization”
    either (even though I’ve spent much of my adult life studying and writing about them).
      I take some comfort that the opening
    pages of the classic 1958 book Organizations
    by James G. March and Nobel Prize winner Herbert Simon, which acknowledged how hard it
    was to define the word “organization,” sidestepped the question, and provided a
    list of examples of organizations like the Red Cross and General Motors instead. It is the same thing with assholes: Drawing
    the firm dividing line between an “asshole” and a “non-asshole” isn’t easy, but
    I know one when I see one. And although I do offer a definition of workplace assholes, I also realize that the
    world is messy and that it will overlap with lots of other concepts. 

    No matter what
    concept I pick to describe these demeaning people, the definition will be
    flawed, like all social science concepts. So at least I’ve picked a term that feels right to me, and apparently, a
    lot of other people too.

    The third theme was
    about my assertion that assholes tend to focus their demeaning actions on
    people with less rather than more power than themselves. People in the audience and at dinner pushed
    me on this to the point quite intelligently, and presented examples of assholes
    who were peers and even subordinates.  I’ve been thinking about this a lot. I still believe that the ways a person treats
    powerless people is an excellent test of human character. And research on psychological abuse and
    bullies does show that the majority of workplace assholes operate through the “kick-down
    and kiss-up” approach.

     BUT it also makes sense that, in organizations
    where there are lots of people with a medium amount of power (partnerships and
    academia come to mind, along with any organization that has a “flat” hierarchy),
    that the potential for “peer-on-peer” abuse rises. I am a huge fan of pushing control and decision-making authority down as
    low into the organization as possible (see Jeff Pfeffer’s  Human
    Equation
    for evidence to support the business case), but the fact is that
    the more people you “empower,” the more potential there is for people to use
    their authority to inflict evil against each other– including teasing and
    putting-down others.

     Finally, one person described an
    organization that he had worked at where, although management had the power –- in
    theory – to discipline and fire demeaning subordinates, they were simply too
    afraid of these “asshole underlings” to take them on. I guess the upshot is
    upshot is that, if you have the power to get rid of assholes, but don’t have
    the courage to use it, it is the same as having no power at all.

  • Gretchen Rubin’s Happiness Project

    Check it out. As Gretchen puts it, “I’m working on a book, THE HAPPINESS PROJECT–a
    memoir about this year, during which I’m testing every principle, tip, theory,
    and scientific study I can find, whether from Aristotle or St. Therese or
    Martin Seligman or Oprah.”  She has great
    and diverse tips – starting with her 12 Commandments – – for traveling through
    life doing good things for herself and others. On the surface, her quest sounds a lot different than driving out and
    reforming demeaning workplace jerks. But
    as I read through her blog, I realized that we are both chasing a similar dream
    (although her language is much nicer than mine). When I looked at Gretchen’s 12 commandments,
    I realized that these are means that we can all use to stop our “inner jerk”
    from rearing its ugly head. Her “let it go” reminds me of my call for learning
    when and how to practice indifference. Feeling more passionate about the people you work with and your
    workplace can backfire at times. Unfortunately, there are times when becoming
    emotionally detached from nasty people and places that you can’t escape can
    help you avoid turning into demeaning jerks like them.

    I’d also add to her list that it is important to
    view nastiness as a contagious disease, and one of the most effective ways to
    avoid catching such asshole poisoning is to stay away from – or quickly exit –
    gatherings, groups, and organizations where the “pro-asshole” rather than the
    “no asshole” rule reigns. And, in terms
    of happiness, since that is contagious too, seeking and surrounding yourself
    with sweet and energetic people is an evidence-based path to happiness.

    Perhaps it is my bias, because I am married to an
    attorney who has worked at a large law firm for over 20 years, but I think it
    is no accident that so many lawyers get interested what it takes to be a happy
    person and what it takes to drive out and reform nasty people from workplaces.  Gretchen was a clerk for Justice Sandra Day
    O’Connor on the U.S. Supreme Court; one of the wisest living Americans, and by
    all accounts, one of kindest judges
    . But even the nicest lawyers see the worst of
    what human beings do, it is one of the few occupations where clients sometimes
    hire you to act like an overbearing jerk on their behalf, and major law firms –
    which are ranked largely by “profits per partner,” the amount of money earned
    by the average partner – can turn into hotbeds of distress as people work far
    longer hours than is healthy for any human being and too often engage in
    dysfunctional competition over their share of the partnerships profits. Indeed, it is no surprise that Aric Press,
    editor of the American Lawyer proposed
    that law firms institute “jerk
    audits”
     after reading my essay about the no asshole rule in the Harvard
    Business Review.

    I am going to follow Gretchen’s blog closely – and
    show it to my wife as well. Learning how to be happier isn’t just good for
    ourselves, it is good for everyone around us.

     

  • Strong Opinions and Sutton’s Law

    I am taken by the comments by people about my
    post on Strong
    Opinions, Weakly Held
    . Just as the
    first time I heard this idea from Bob Johansen at the Institute for the Future, it strikes
    many people as a compelling test of whether a person is wise or not. There is an intriguing footnote to all this
    in Rich’s comment, where he points out that historian A. J. P. Taylor is
    credited with a similar remark that was published in the 1970’s, describing
    himself as having “Extreme views weakly held.” I also got a number of emails about other variations on this theme. I especially liked the one from Marc Garrett,
    who writes since1968.com. Marc tells me the tagline he has been using
    for several years is
    "Fierce opinions, briefly held, quietly disowned." I admire both the wisdom and the honesty in that statement.

    I bet if
    we dug into it enough, we could find variations of this saying that go back for
    thousands of years. Certainly, the idea of having the courage to express
    yourself and act, but to update your ideas when better facts and ideas come
    along, goes back at least to Plato’s writings. 
    A lovely example of the impossibility of tracking
    down who said what first can be found in a 1965 book by the late sociologist Robert C.
    Merton
    , On
    the Shoulders of Giants
    Merton
    documents his quest to discover who first developed a saying that is often
    attributed to
    Sir
    Isaac Newton, “If I have seen farther, it is by standing on the shoulders of
    giants.” As Merton shows, Newton didn’t invent this
    saying. The originator turns out to be
    impossible to find, as this charming book shows. Merton – with the help of many colleagues —
    finds variations that go back at least 1,000 years before Newton’s time. My favorite is 
    “A dwarf
    standing on the shoulder of a giant may see farther than the giant himself.”

    The
    ignorance, arrogance, and lack of humility that too often goes along with
    claims of originality has led me (as I said in an earlier post) to propose Sutton’s
    Law in Hard Facts: “
    If you think that you have a new idea, you
    are wrong. Someone else probably already had it. This idea isn’t original either;
    I stole it from someone else”

    PS: Merton’s son, also Robert
    C. Merton
    , won the Nobel Prize in economics in 1997 — quite a family!

  • The Best Diagnostic Question and Amazon

    The final point
    that Jeff Pfeffer and I make in Hard Facts is about failure. We emphasize that is impossible to run an
    organization without making a lot of mistakes. Innovation always entails
    failure.  Most new products and companies don’t survive.  And if you want
    creativity without failure, you are living in a fool’s paradise.  It is also impossible to learn something new
    without making mistakes. A scary thought, for example, because new surgeons
    have higher fatality rates than experienced surgeons – but new surgeons can
    only learn so much by reading, watching others, and practicing on cadavers.  The only way to learn to do the real thing is
    to do the real thing.  And every system
    breaks down at times (even Toyota is having some quality missteps lately) and even the best-trained people make
    mistakes at times.

    Failure will never be eliminated, and so the
    best we can hope for from human beings and organizations is that they
    learn from their mistakes, that rather than making the same mistakes over and
    over again, they make new and different mistakes.

    The upshot for Jeff
    Pfeffer and me is that, perhaps the single best diagnostic to see if an organization is
    innovating, learning, and capable of turning knowledge into action is “What happens when they make a mistake?”
    Stealing some ideas from research on
    medical errors, leaders and teams can “forgive and forget,” which may be temporarily comforting,
    but condemns people and systems to make the same mistakes over and over again –
    in the case of hospitals, this means you bury the dead (or close the incision)
    and don’t talk about it.  Or you can remember
    who made mistakes, chase them down, humiliate them, and thus create climate of
    fear. In such situations, the game becomes avoiding the finger of blame rather
    than surfacing, understanding, and fixing mistakes (see Harvard’s Amy
    Edmondson
    ’s wonderful research on drug treatment errors for evidence on
    this point).  Or you can Forgive
    and Remember
    , which is not only the title of a great book by Charles Bosk,
    it is the philosophy that the best teams and organizations use. You forgive
    because it is impossible to run an organization without making mistakes, and
    pointing fingers and holding grudges creates a climate of fear. You remember –
    and talk about the mistakes openly –so people and the system can learn. And you
    remember so that, even though you have tried to retrain people and teach them,
    if some people keep making the same mistakes over and over again, then, well,
    they need to be moved to another kind of job.

    This brings me to
    my recent episode with Amazon.  As
    reported in an earlier post, I was having trouble with two of my books, where
    the wrong information kept appearing and my publishers and I were having
    trouble getting them to fix it.  As I
    said, I wrote to jeff@amazon.com, as that
    is supposed to be the CEO’s email.  I still don’t
    whether it was really him who answered, but I got an immediate concerned response and promise to
    look into it.  Within 48 hours it was
    fixed and I got a detailed note from Mike
    Frazzini
    at Amazon expressing concern and
    apologizing, describing the steps they were taking to fix it, and inviting me
    to talk with him further if I’d like. I was really impressed. As I wrote to Mike, I know it is impossible  to keep Amazon’s complex database running without
    making errors, but the best that any human organization – or human-being – can do
    is to respond to complaints and problems in a non-defensive way, and try to
    learn from them.  They passed our “What
    happens when they make a mistake” test with flying colors. The upshot of this
    is that I am even a bigger fan of Amazon then when this whole episode started –
    plus I wish that Jeff Bezo’s was CEO of my cell phone company!

  • The Snowstorm Study

    Behavioral
    scientists do many studies, including controlled experiments, which entail
    massive advanced planning. But some of the most interesting studies happen when
    something strange or unplanned happens, and the researcher capitalizes on serendipity.
    Consider a little study done in the late 1970’s by industrial psychologist
    Frank J. Smith, who had collected employee attitude data from about 3000
    employees at Sears’ headquarters in
    Chicago. Smith found that employee attitudes towards
    their jobs and their supervisors weren’t especially useful predictors of which
    employees were absent from work UNTIL the day a crippling snowstorm hit. Employees had a good excuse to stay home, so
    they had considerable discretion over whether to make the tough trip in or not. That day, employees who were more satisfied
    with their supervision and other parts of their jobs were far more likely to
    make the trip in than those who were dissatisfied.  In
    particular, whether or not they were satisfied with their supervision was among
    the strongest predictors of attendance. Since then, other researchers have
    shown that when people feel mistreated and dissatisfied with their jobs, they
    are unwilling to expend “discretionary effort.”  It makes sense to me. When I am stuck working
    for, or with, assholes, I don’t go out of my way to help. But when I admire my bosses
    and peers, I’ll go to extreme lengths to help –- and it is clear that most
    people feel and act the same way.

    PS:
    I couldn’t find a soft copy. You can’t get one online at Stanford. If you want to track down the article, the complete citation is Smith,
    Frank J (1977) “Work attitudes as
    predictors of attendance on a
    specific day.” Journal of Applied
    Psychology
    , 62:16-19. 

  • Jeff, is it Really You?

    I’ve been having a
    lot of trouble with Amazon lately. They had the wrong description up for both
    Hard Facts and The No Asshole Rule, and both my publishers –- Harvard Business
    School Press and Warner — have found that getting these things repaired can
    take weeks with Amazon. It was taking
    forever for Amazon to put up the correct description of The No Asshole Rule. So
    I finally got fed-up and wrote a note of complaint directly to jeff@amazon.com, which is allegedly the
    CEO’s email.  I got what seemed like a
    personal response in a few minutes: “I couldn’t agree with you more. The goal
    is to treat authors and publishers like customers. Something we’ve clearly
    failed at in this case. Let me poke into this one, and thanks for taking the
    time and making the effort to complain.” Whether it was really Jeff Bezos, or just
    a stand in, I was impressed with both the speed and the tone. Now let’s see how long it takes them to fix
    it!