An Archive Blog by Bob Sutton

Alltop: Guy Kawasaki’s New Adventure

Check it out.  Alltop is a clean, spare, and remarkably user-friendly compilation of top stories in 12 different categories, from autos, to egos, to mac, to sports, to politics, and a lot more.  After spending about 30 minutes clicking around, I found it much more efficient and fun than looking for news on Google or Yahoo or any other place that I know. Just click, for example,on the Green Alltop section, and in seconds, you can see what happening everyplace from Treehugger, to The Green Skeptic, to the The New York Times. I am no expert on interface design, but there is some user experience magic here. It kind of felt like I was speed-reading the web.