An Archive Blog by Bob Sutton

The Japanese Translation of The No Asshole Rule: What Does The Cover Say ?

Japanese_edition
I just learned that my Japanese publisher, Kodansha, is officially releasing a translation of The No Asshole Rule on April 10th and that it should be in bookstores throughout Japan this weekend. Here is the cover. If you speak Japanese, I would be very curious to know how you would translate the title into English.  I had a lovely dinner in Frankfurt, Germany about 18 months ago where I sat next to three people who worked at Amazon Japan, and they spent a good hour arguing over what would be the appropriate translation.  They seemed to agree on a word, I think, they called "bakka," which meant "stupid" but had connotations similar to the word asshole.  But they weren’t involved in the title discussions with people from Kodansha — and neither was I!