Sam Culbert is a crusty and very wise professor from UCLA and author of many books including, most recently, the charming Beyond Bullsh*t: Straight-Talk at Work. Sam has a fantastic article in today's Wall Street Journal called "Get Rid of the Performance Review!" I was struck by his proposal, both because it was so well reasoned and because, when I raised a similar question on this blog a few months back, in Performance Evaluations:Do They Do More Harm Than Good?, I was bowled over by both by the number and detail of the responses. In fact the responses were one of the things that led a group of us at the Stanford d.school to launch a year-long project aimed at re-inventing performance evaluations. I urge you to read Sam's article, as his argument that most evaluations are so destructive that they are beyond repair will resonate with millions of people out there who give and get performance evaluations.
Although an entire industry of consultants, HR professionals, and software firms seem bent on devoting more and more time and money to performance evaluations, all the energy devoted to these things over the years have done little to change Sam's observation about the difference between the promise and the problems:
- The Promise: Performance reviews are supposed to
provide an objective evaluation that helps determine pay and lets
employees know where they can do better. - The Problems:
That's not most people's experience with performance reviews.
Inevitably reviews are political and subjective, and create schisms in
boss-employee relationships. The link between pay and performance is
tenuous at best. And the notion of objectivity is absurd; people who
switch jobs often get much different evaluations from their new bosses.
Sam's article is also in the spirit of design thinking, as in many cases, after people have spent years trying to perfect some procedure, gadget, or feature that they — usually mindlessly — accept as something they cannot do without and then a breakthrough happens when some clever person (often someone who isn't an expert in the field) comes along and removes it or unwittingly goes forward and succeeds without it. Then everyone realizes that they never needed it at all. Apple is the master of this approach — you may have seen that their new laptop has no mouse button and, for many years, Apple has had just one mouse button while windows systems have had two. One of my favorite illustrations of this phenomenon in this article on escape from a submarine, which shows that after decades of trying to develop better gadgets to help people escape from sunken submarines, researchers discovered the the best technology was no technology at all. Actually, as the article shows, they rediscovered this insight — there was good evidence from incident over 100 years earlier!
So, two insights here. First, I agree completely that performance evaluations are broken and need to reinvented and possibly replaced with something else. Or, to take an extreme view, perhaps they should be discarded and replaced with nothing other than regular and informal honest feedback in the context of trusting relationships. Second, there is a design principle here that is always worth remembering: Creative people, often unwittingly, often have a huge impact by removing things that everyone assumes are essential. Design is as much about what you take away as what you add.
P.S. Check out Pete's great comment, I especially love is quote, 'As George Orwell said, "To see what is in front of your nose requires a constant struggle".' What a great a great line!
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