The Incredible IDEO Global Chain Reaction

IDEO Chain Reaction

You have to see this to believe it. There is a reason that IDEO is known as one of the most creative companies in the world. They do it, in part, by trying deeply weird and technically difficult things.  Check out the film here — to entice you to watch it, consider a bit of the description from their website:

"How could someone actually engineer a pole-dancing doll to spin around
in silver garland, knock down a Phillippe Starck juicer, trigger a
Gaussian gun, and topple a Tickle-Me Elmo, plastic eyes first, onto a
computer mouse that then prints a document in Shanghai? All told, there
were about ten other machine-based vignettes that lasted almost 20
minutes and spanned day and night, thanks to the fifteen-hour time
difference between offices."

P.S. In the name of full-disclosure, I am an IDEO Fellow — I am still not quite sure what that means after a decade or so but I am proud to be associated with these delightful and creative people.

Comments

One response to “The Incredible IDEO Global Chain Reaction”

  1. Fixed Gear Avatar

    Cool! I woulda’ used a tele-tubby over Elmo, but that’s just me. 😉

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