I am in the process of writing a long post about the executive program on Customer-Focused Innovation
that a group of us led at Stanford earlier in the month, a joint
venture between the Graduate School of Business and the Hasso Plattner
Institute of Design. As I was thinking about what the participants in
that program did, I realized how closely it mapped the principles of
design thinking that Diego Rodriguez
and Executive Director George Kembel
drew out on a napkin about 18
months ago (Of course, this was about 50th prototype, in the spirit of
design thinking). I think it is lovely thing. As a matter of fact, as
Diego and I have been discussing lately, these are really principles
for turning designing thinking into action, not just ways of thinking.
