Work Matters

The d.school Napkin

Written by

supermoxie

in

Dschool_manifesto_napkin_1

I am in the process of writing a long post about the executive program on Customer-Focused Innovation
that a group of us led at Stanford earlier in the month, a joint
venture between the Graduate School of Business and the Hasso Plattner
Institute of Design.  As I was thinking about what the participants in
that program did, I realized how closely it mapped the principles of
design thinking that Diego Rodriguez
and Executive Director George Kembel
drew out on a napkin about 18
months ago (Of course, this was about 50th prototype, in the spirit of
design thinking). I think it is lovely thing. As a matter of fact, as
Diego and I have been discussing lately, these are really principles
for turning designing thinking into action, not just ways of thinking.

Comments

3 responses to “The d.school Napkin”

  1. dblwyo Avatar
    dblwyo

    Bob – you hang on and frame that napkin. I”ve been especially priveleged to be involved in a few of those. One the founding of one the larger 3PLs in the late 80s, another that led to the first B2B published framework for the extended enterprise and a large tech companies e-Bizz strategy. Didn’t know what I had at the time so didn’t keep ’em but I”d give my eye teeth for ’em know – especially with all the blood they gathered later. They’re as much battle honors as any.
    Dave

    Reply
  2. Diego Rodriguez Avatar
    Diego Rodriguez

    Plus, we wrote it on a napkin from Peet’s down the street from where George lived.
    It’s authentic.

    Reply
  3. Leading Questions Avatar
    Leading Questions

    Leadership on a Napkin – Stanford d. School

    I love this from Bob Sutton. It is a manifesto for the Stanford design school. I want to do two things with his list. First, break down each strategic goal according to the main Idea (Red), the Action taken (Blue)

    Reply

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