This is evidence of the power of Google. I wrote a post a couple months called Luis Urzua and the Trapped Miners: A Good Boss, Performance, and Humanity — it is reprinted above. As you can see, it links Luis's actions to many of the central ideas in Good Boss, Bad Boss, especially Chapter 1. This morning, I had calls and emails from both The World and from CNN. With most book PR, to be franbk, it starts with inquires from my book publicists or from me. But this case is interesting because the producers did Google searches and then contacted me directly. I already did a taped interview that will appear later today on NPR and PRI with anchor Lisa Mullins — a great interviewer with a great voice. I am now scheduled to appear on on CNN at 1 Pacific/4 Eastern as part of the coverage for an hour.
I am excited about this and am going to see if I can find a tie without a stain on it!
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