An Archive Blog by Bob Sutton

Washing Your Hands Reduces Buyer’s Remorse

Psychology Today reports that this finding will be published in Science magazine tomorrow.   The authors suggest that this happens because of the: "clean slate effect": washing may expunge the emotional power of past
acts–perhaps even good ones–from the mental record.
Perhaps I should have washed my hands after buying my iPad. It might have saved me from writing that ambivalent post about my purchase!