I am preparing for my class tomorrow where my students and I discuss the what
motivates human behavior — a pretty hot topic these days given all the focus
on whether it really is necessary to pay top talent gobs of money to
motivate them and keep them from running out the door (as we saw in the strong
emotional responses to this recent post). As I was digging through old
articles, I ran into an old parody published in Change in 1978 by
Michael Pacanowsky called "Salt Passage: The State of the Art," which
does a remarkably adept job of showing that — when you review major behavioral
science theories — ranging from work on cognitive dissonance, to
communication, to rewards, to the effects of threats — that researchers have
not yet generated clear evidence to explain why the request "Please pass
the salt" is efficacious in causing salt to move from one end of a table
to the source of the utterances.”
The
research in the article is fake, but the theories are remarkably
well-explained, and, alas, some 32 years later, I would assert that behavioral
scientists are — if anything — even more at odds then ever about what fuels
human action. It is an easy way to learn a lot of social psychological
theory in a short space, and if it was revised for modern times, another dozen
reasons would need to be added to explain why people pass the salt when
asked. Here is the pdf:
well. And it makes me squirm because I realize I don't really know why
people pass the salt when asked...
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