I just started reading an advanced copy of the Chip and Dan Heath's new book Switch: How to change things when change is hard. So far, it is at least as good as their last book, Made to Stick,which was a bestseller and has rapidly become the standard handbook for anyone who wants to design an idea that will spread and endure — people in almost every field I know now use it, marketing, public health, political campaigns, organizational change efforts, and on and on. I will write a more detailed post on the content of the new book as the publication date of February 15th approaches, but I wanted to devote this post to the cover of Switch, which I think is magnificent and perhaps even as good as the amazing Made to Stick –which even included textured and realistic feeling duct tape on the cover. I include it below, followed by the Made to Stick cover. What do you think? Do you agree with me that the Heath brothers have perhaps the best pair of book covers ever on two business books? Or am I being overly biased because I like these two guys so much?
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