John Winsor is a deeply creative guy; he does wonderful work applying the lens of design thinking and raw creativity to advertising.  We are lucky enough to have him hanging around the d.school a bit lately, where he gave wonderful talk to the students in our Creating Infectious Action class, and yesterday, gave a great talk at our conference.  His blog Cultural Radar is fantastic, check it out. I was intrigued by everything he told us yesterday, but especially taken with how he is revising one his books, now called Flipped: How Bottom-Up Co-creation is Replacing Top-Down
Innovation. Check out his post about it. Reflecting the spirit of the book, he has the entire old book on a wiki and is inviting people to help him revise and update it.  John told me yesterday that he has already had 75 people sign-up and help.  So if you want to help co-author a book, check it out!

 I wonder if this is the first crowdsourced book?

Update: Stephanie points out that it is not the first crowdsourced book, apparently that title belongs to We Are Smarter Then Me.