I just ran across an old UPS commercial on YouTube that I sometimes play when I give talks on The Knowing-Doing Gap and how to close the Smart-Talk Trap. It is quite funny and quite true of many consultants, and I love the punchline: "Sir, we don't actually do what we propose. We just propose it." The commercial does a lovely job of making the point that knowledge without action is just as bad as no knowledge at all. I am sorry it is grainy, but I love the content and the acting.
I should also confess that there are times when I am those guys in the commercial –giving advice that I don't implement. I do believe that there are times when businesses clients benefit from sound advice that they then implement themselves (Exhibit one here might be W. Edwards Deming's impact on the Japanese auto industry). But there are still too many times in business when people act as if once they hear and talk about a good idea, their work is done even if no one ever actually gets around to testing or implementing it. That is the disease that Jeff Pfeffer and I take aim at in The Knowing-Doing Gap.
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