The new BusinessWeek bestseller list came out yesterday, and I am pleased to report The No Asshole Rule is on it for the sixth month in a row — hanging around at #8. And I am also please to report that Chip and Dan Heath’s wonderful Made to Stick has just hit eight months on the list, moving up from #13 to #6. I suspect that the jump is because school started, and this book is quickly becoming a standard text in a host of college classes, from marketing, to sales, to organizational behavior, to public health — anyone who wants to craft a message that spreads, is remembered, and will shape behavior ought to read it.
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