I’ve been talking about Made to Stick here for months. As I’ve said, it is one of the most important and useful management books I’ve ever read. I am always stunned at how Chip Heath grabs management audiences of all stripes when he talks about how to develop ideas that will people remember, use, and spread to others. It is evidence-based and has fantastic stories. The book just came out and Amazon is now shipping it (I bought a lot of them, so I am getting the emails). I am not the only one who is excited about the book. The national media is too. Check out these stories in USA Today and Time. AND the Heath brothers are going to by on the Today Show tomorrow morning, Wednesday January 3rd, at some point between 7:30 and 8:00 AM. WOW! Chip tells me that they have been rehearsing 25 second answers for their 5 minute segment! I can hardly wait to see them.
Made to Stick: Watch The Today Show on Wednesday January 3rd!
Comments
4 responses to “Made to Stick: Watch The Today Show on Wednesday January 3rd!”
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I just read MADE TO STICK and I agree, it is an OUTSTANDING book. Fascinating, funny, useful — it’s a quick read but not one word is wasted. I’ve already re-written some proposals trying to incorporate their SUCCESS formula.
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Thanks for the tip, Bob.
For those who missed it, the Today Show clip is on YouTube, here:
http://youtube.com/watch?v=2zlld9TA-Vg -
Questions with Chip and Dan Heath on Guy Kawasaki’s blog. With all the buzz this book is getting I’ll have to delve in.
http://blog.guykawasaki.com/2007/01/the_stickiness_.html -
Brothers are making a simple point clearly. They remind me of two other brothers that last year broke box office records in UK with their “Dangerous Book for Boys”.
What about sisters?
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