I’ve been talking about Made to Stick here for months. As I’ve said, it is one of the most important and useful management books I’ve ever read. I am always stunned at how Chip Heath grabs management audiences of all stripes when he talks about how to develop ideas that will people remember, use, and spread to others.  It is evidence-based and has fantastic stories. The book just came out and Amazon is now shipping it (I bought a lot of them, so I am getting the emails).  I am not the only one who is excited about the book. The national media is too. Check out these stories in USA Today and Time.  AND the Heath brothers are going to by on the Today Show tomorrow morning, Wednesday January 3rd, at some point between 7:30 and 8:00 AM. WOW!  Chip tells me that they have been rehearsing 25 second answers for their 5 minute segment! I can hardly wait to see them.