My publisher, Warner Books, had this clever idea of making-up these erasers to help promote the book. They sent me about 2000, and I have given just about all of them away — 150 to HR managers at Yahoo!, members of my d.school class, several hundred to people the AlwaysOn conference, 50 or so McKinsey partners, 150 people at IDEO, perhaps 500 to various participants in Stanford executive education programs, and to all sorts of random people.
The other side asks: Are you part of the solution, or part if the problem? People love getting these things — and a good sign of their popularity is that quite a few recipients have come back later to ask for a second one because "some one stole mine."
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